Manager, Membership Engagement & Growth

West Falls Church, VA (On-site)

$72K/yr – $78K/yrManager3+ years expFull time

Posted 11 days ago

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Job Description

Responsibilities

  • Design and manage engagement strategies that support membership growth, retention, and long‑term involvement—not transactional recruitment campaigns.
  • Strengthen the member lifecycle experience, including onboarding, early engagement, renewal readiness, and re‑engagement.
  • Identify growth opportunities by expanding participation within key member segments (e.g., students, new professionals, international members, retired members).
  • Support student and pipeline membership initiatives that build long‑term membership value.
  • Lead the development and sustainability of online communities and engagement initiatives for specialized member groups on Higher Logic.
  • Develop and support engagement programs such as mentoring, peer connections, and new‑member/first‑time attendee experiences.
  • Partner on events and programming designed to increase member connection and participation, particularly for new and under‑engaged members.
  • Support engagement aspects of National Corporate Member participation and Recruiter Community interactions (relationship‑focused, not sales‑driven).
  • Track, analyze, and report on engagement metrics to assess effectiveness and inform continuous improvement.
  • Collaborate with Marketing, Communications, Education, and Chapter Relations to ensure consistent and meaningful member engagement touchpoints.

Requirements

  • Bachelor’s degree in communications, business administration, association management, or a related field (or equivalent experience).
  • 3–5 years of experience in membership engagement, community building, customer experience, or association management.
  • Strong relationship‑building and engagement mindset with a focus on long‑term member value.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple initiatives and translate insights into actionable engagement strategies.
  • Experience with AMS and engagement platforms (e.g., Higher Logic, netFORUM, Real Magnet preferred).
  • Analytical, curious, and comfortable using data to improve member experience and outcomes.

Preferred

  • AMS and engagement platforms experience (e.g., Higher Logic, netFORUM, Real Magnet) preferred.
Community Associations Institute logo

Community Associations Institute

Top 50 Best Nonprofits to Work ForCommunity Associations Institute (CAI) is an international organization with more than 45,000 members, dedicated to fostering vibrant, competent, harmonious community associations. For more than 50 years, CAI has been the leader in providing education and resources to the volunteer homeowners who govern community associations and the professionals who support them. Our members include community association volunteer leaders, professional managers, community management firms and other professionals and companies that provide products and services to associations.

Founded in 1973
Falls Church, Virginia, USA
182 employees (24 in marketing)

Traffic Signals

Monthly Visitors
68.4K
Monthly Google Ads Budget
$200
Traffic Source Mix
Search
28.4%
Direct
66.1%
Referral
4.8%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~182

Marketing Team

Marketing Team Size
21 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

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