Manager, Media Planning

District of Columbia, USA (Hybrid)

$68K/yr – $75K/yrManager3+ years expFull time

Posted 1 day ago

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Job Summary

Own and manage media strategy, day-to-day campaigns, vendor negotiations, and cross-team collaboration across Buying, Analytics, and Research to drive campaign performance.

  • Lead data-driven media plans aligned with objectives
  • Oversee end-to-end campaign execution and optimization
  • Mentor Fellows and guide junior teammates

Job Description

Responsibilities

  • Media Strategy & Execution
  • Manage the day-to-day of standard media campaigns independently and support mid- and large-scale campaigns by owning specific channels or workstreams.
  • Develop data-driven media plans that align with client and campaign objectives, collaborating closely with Client/Account Leads to ensure plans deliver on agreed strategies.
  • Manage external vendor communications, issue Requests for Proposals (RFPs), and negotiate key terms, rates, conditions, and added value.
  • Lead campaign management and execution, overseeing how campaigns are implemented, optimized, and analyzed across platforms.
  • Analyze and gauge media performance against established KPIs to determine the extent to which original objectives and strategies were met.
  • Collaboration & Workflow Management
  • Foster strong, collaborative working relationships across all client and internal specialty teams (Buying, Analytics, Research) to facilitate flawless execution of plans.
  • Organize project briefs, timelines, and updates within internal project management tools to ensure seamless cross-team communication.
  • Team Management & Mentorship

Requirements

  • 3–5 years of professional experience in digital media strategy, media planning, and campaign management (agency experience strongly preferred).
  • Experience managing campaigns for corporate reputation, public affairs, and/or political clients.
  • Enthusiasm for Democratic/progressive politics and excitement to work alongside non-profit, advocacy, and corporate public affairs clients.
  • Demonstrated capability in creating media plans, conducting vendor RFP processes, negotiating rates/added value, and analyzing campaign performance against KPIs.
  • Strong proficiency with Microsoft Excel / Google Sheets for budget tracking, performance data manipulation, and reporting.
  • Demonstrated ability to quickly learn and navigate new digital systems, emerging media tech, and specialized proprietary tools with minimal downtime.
  • Ability to indirectly manage junior staff through task management and skill development.
  • Strong organizational, written, and verbal communication skills, with experience synthesizing campaign data into actionable client insights.

Benefits

  • BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

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