Manager, Media Planning

Responsibilities

• Media Strategy & Execution
• Manage the day-to-day of standard media campaigns independently and support mid- and large-scale campaigns by owning specific channels or workstreams.
• Develop data-driven media plans that align with client and campaign objectives, collaborating closely with Client/Account Leads to ensure plans deliver on agreed strategies.
• Manage external vendor communications, issue Requests for Proposals (RFPs), and negotiate key terms, rates, conditions, and added value.
• Lead campaign management and execution, overseeing how campaigns are implemented, optimized, and analyzed across platforms.
• Analyze and gauge media performance against established KPIs to determine the extent to which original objectives and strategies were met.
• Collaboration & Workflow Management
• Foster strong, collaborative working relationships across all client and internal specialty teams (Buying, Analytics, Research) to facilitate flawless execution of plans.
• Organize project briefs, timelines, and updates within internal project management tools to ensure seamless cross-team communication.
• Team Management & Mentorship

Requirements

• 3–5 years of professional experience in digital media strategy, media planning, and campaign management (agency experience strongly preferred).
• Experience managing campaigns for corporate reputation, public affairs, and/or political clients.
• Enthusiasm for Democratic/progressive politics and excitement to work alongside non-profit, advocacy, and corporate public affairs clients.
• Demonstrated capability in creating media plans, conducting vendor RFP processes, negotiating rates/added value, and analyzing campaign performance against KPIs.
• Strong proficiency with Microsoft Excel / Google Sheets for budget tracking, performance data manipulation, and reporting.
• Demonstrated ability to quickly learn and navigate new digital systems, emerging media tech, and specialized proprietary tools with minimal downtime.
• Ability to indirectly manage junior staff through task management and skill development.
• Strong organizational, written, and verbal communication skills, with experience synthesizing campaign data into actionable client insights.

Benefits

• BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.