Manager, Marketing

Responsibilities

• Manages all marketing operations, programs and branding for the company and activities within the Marketing department.
• Overseas marketing campaigns for traditional, online, digital, and social media, ensuring best-in-class methodology.
• Develops, plans and implements promotional campaigns with Marketing leadership.
• Implements strategic lead generation campaigns resulting in quantitative metrics and forecasting.
• Responsible for final campaign copy and creative.
• Owns Marketing employees’ professional development. Responsible for individual career growth focused on professional growth and team building.
• Working with TCU’s Marketing Analytics team, will build complex marketing programs focused on results and reporting capabilities.
• Active contributor to the design and development of a Marketing Center of Excellence.
• Monitors and reports on the effectiveness of marketing communications.
• Works closely with the internal Creative and Marketing teams, assisting with new product/campaign launches.

Requirements

• Expert level presentation and business analytics capabilities (MS Office).
• Desired system experience: CRM, Cloud email platforms, Tableau, project management tracking tools.
• Strong people and project management skills and creative marketing background.
• Strategic thinker with the ability to see the ‘big picture’.
• Proven experience with successful life cycle marketing campaign strategy and execution.
• Proven experience in optimizing successful marketing channels: email, digital, print & ad, website and social campaigns.
• Accustomed to working within strict deadlines with a high commitment to accuracy and accountability.
• Successful with operating within high profile roles while managing Agile workload and delivery schedules.
• Strong problem-solving ability, detail-oriented including marketing metrics-driven thinking.
• Experienced Executive and C-Level presenter.

Benefits

• Competitive medical, dental, and vision insurance
• Mental health and wellness programs
• Employee performance incentive plan
• Merit-based salary increases
• 401(k) program with immediately vested employer match
• Generous holiday and vacation policies
• Exclusive TCU perks such as employee loan and credit card discounts