Responsibilities

• Build, lead and mentor a high-performing engaged marketing team to support the business unit’s objectives
• Develop annual performance goals, metrics and incentives; track performance metrics and conducts annual performance reviews
• Report on team performance against objectives
• Develop and execute integrated marketing strategies and cross-channel communication in support of SME’s business units
• Represent the marketing team within cross-functional groups including senior leadership, product/event management, business development, sales and customer service
• Update senior leadership on the progress of marketing activities and reporting on the results of significant initiatives/campaigns
• Lead research efforts for insights into the viability and application of new marketing strategies
• Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve awareness and exposure within the manufacturing industry
• Identify opportunities for applying new technologies, products and services to both offline and online channels
• Brainstorm new, creative ideas for campaigns and business growth

Requirements

• Bachelor’s degree required; degree in marketing, communication, or business preferred.
• At least seven (7) years of marketing experience
• Minimum three (3) years experience building and leading high-performing teams
• Solid experience developing and executing successful marketing campaigns that drive business growth
• Excellent presentation skills
• Ability to foster relationships with internal clients
• Solid writing and editing skills
• Ability to think creatively and innovatively
• Solid understanding of traditional and emerging marketing channels
• Budget-management skills and proficiency

Benefits

• medical, dental, and vision insurance
• 403(b) with company matching
• generous paid time off and holidays
• professional development and training opportunities
• additional wellness and work-life balance benefits