Audience Insights Analyst
MarCom Group
USA (Remote)
$80K/yr - $95K/yrAgencySalaried-FtMid level5+ years exp.
2 hrs ago
Manager, Marketing Science
Louisville, KY (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 weeks ago
Job Summary
Own and optimize digital marketing analytics programs by delivering dashboards, insights, and client-ready reports while collaborating with media and account teams to ensure data accuracy and performance improvements.
- Lead analytics and dashboards to drive data-driven decisions.
- Validate reporting metrics and tracking accuracy with cross-team collaboration.
- Translate insights into actionable optimization strategies for campaigns.
Job Description
Responsibilities
- Analyze digital campaigns' performance using various analytics and statistics tools to deliver insights and recommendations.
- Develop dashboards, reports, and visualizations to communicate insights and performance metrics to internal and external stakeholders.
- Working with the media and account teams, verify ongoing accuracy of reporting metrics, correct tracking pixel implementation, etc. to ensure accuracy and reliability of data.
- Stay current with industry trends and best practices in digital marketing and data analytics to improve data-driven decision-making.
- Collaborate with digital marketing teams to identify and develop new performance optimization strategies.
- Actively participate in the development and delivery of presentations and reports to clients.
- Perform ad hoc analyses based on client business realities and/or media hypotheses.
Requirements
- Bachelor's degree in a relevant field such as statistics, mathematics, economics, or business analytics.
- At least 5+ years of experience in data analysis, digital marketing, or a related field.
- Experience with analytics and statistics tools, such as Google Analytics, Adobe Analytics, Qlik Sense, Tableau, Snowflake, and BigQuery
- Familiarity with digital marketing channels such as SEO, SEM, Programmatic, and social media marketing.
- Knowledge of programming languages such as Python, R, and SQL
- Strong analytical and problem-solving skills with the ability to think strategically and creatively.
- Excellent communication and presentation skills with the ability to explain complex data in a clear and concise manner.
Preferred
- Experience working in a dynamic, digital media agency environment is highly desirable.
Benefits
- Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
- Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
- Competitive Benefits:
- Competitive salary and comprehensive health benefits.
- Generous PTO, wellness initiatives and parental leave.
- Retirement saving plans.
- Opportunities for continued learning and professional development.
- A supportive, collaborative, and casual work environment.
Salaries
Marketing Analytics Manager median pay in the United States
Most pay falls between $105K and $150K. Based on 33 salaries.
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