Manager of Marketing Performance Analytics

Walnut Creek, CA (Hybrid)

$159K/yr – $199K/yrManager7+ years expFull time

Posted 2 weeks ago

Job Summary

Lead the Marketing Analytics function by building dashboards that link marketing activity to leads, pipeline, and ROI while guiding cross-functional collaboration and delivering actionable insights to executives.

  • Own dashboards and reporting standards
  • Develop the Analytics team and promote data-driven decision making
  • Translate insights into optimized strategy and campaigns

Job Description

Responsibilities

  • Campaign/Marketing Reporting
  • - Responsible for development of dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, Member engagement, and ROI.
  • - Brings expertise, or identifies subject matter experts, in support of multi-functional marketing efforts across all tactics and strategies.
  • - Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency.
  • - Collaborate on defining and maintaining standards for data tagging, field usage, etc. to streamline reporting and measurement.
  • Team Management
  • - Accountable for prioritization, quality of work, and impact of work produced by the Marketing Analytics team.
  • - Leverages strong collaboration with peers in the broader Member Experience, Marketing, Analytics, and IT teams.
  • - Effective communication and development of team members to enhance the impact of club's communication to Members and prospects.
  • Insights & Solutions

Requirements

  • Minimum Qualifications
  • Bachelor's degree in Marketing, Analytics, Computer Science, or a related field
  • 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics.
  • 3+ years of supervisory experience.

Benefits

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our Members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program
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AAA Mountain West Group

AAA. Always here for our Members, communities, and you.Welcome to AAA Mountain West Group. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road. Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up.Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry.

Walnut Creek, California, USA
2K employees (88 in marketing)

Salaries

Posted range

$159K/yr – $199K/yr

Taken straight from the job posting.

The middle of this range ($179K) is 56% above the median base salary for Marketing Analytics Manager roles in the United States ($115K).

Marketing Analytics Manager median pay in the United States

$115K/yr

Most pay falls between $105K and $150K. Based on 33 salaries.

See all AAA Mountain West Group salaries
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Manager of Marketing Performance Analytics

AAA Mountain West Group · Walnut Creek, CA · Hybrid