Manager of Marketing, Paid Search

Minneapolis, MN (On-site)

$95K/yr – $143K/yrManager6+ years expFull time

Posted 8 days ago

Job Summary

Own the paid search strategy and performance for a multi‑million dollar channel, lead a team of paid search professionals, and translate enrollment targets into forecasts and bid strategies.

  • Lead strategy, budgeting, and forecasting;
  • build tests and optimize with AI-driven bidding;
  • partner with analytics, creative, brand, product to drive value.

Job Description

Requirements

  • 6+ years’ experience focused on PPC/SEM responsibilities, including a minimum of 2 years of direct people leadership. Experience managing paid search in a regulated, lead generation, or considered-purchase category preferred; higher education experience is a plus.
  • Expert-level proficiency in paid search strategy, with demonstrated ability to own a channel budget and defend forecast and investment recommendations to senior leadership
  • Strong quantitative and analytical skills; able to build and pressure-test forecasts, size opportunities, and design statistically valid tests
  • Fluency in automated bidding and AI-driven campaign types, with sound judgment about when to rely on platform automation and when to intervene
  • Proven people leadership; able to hire, develop, and retain talent and to deliver direct, actionable feedback
  • Effective communicator and presenter; can translate complex, technical search concepts into a clear business narrative for executive audiences
  • Ability to influence without authority across analytics, operations, creative, brand, and product partners
  • Sound decision making under ambiguity in a fast-paced, constantly evolving environment
  • Meticulous attention to detail, paired with the discipline to prioritize at the portfolio level
  • Ability to manage work across multiple internal and external partners simultaneously

Preferred

  • Google Ads certifications preferred

Benefits

  • SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week.
  • In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts.
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Strategic Education, Inc

Strategic Education Inc. (NASDAQ: STRA) is dedicated to enabling economic mobility with education. Through a suite of innovative programs and services, we help our working adult students advance their careers and improve their lives. Our various learning pathways, include:-Strayer University-Capella University-Jack Welch Management Institute- Workforce Edge- Think Education- Torrens University Australia- Media Design School-Hackbright Academy-Devmountain-Sophia Learning-Degrees@WorkWith a focus on improving college affordability, student engagement and workforce readiness, we are supporting the growing majority of non-traditional students and ensuring that our graduates have the skills required to succeed in today’s jobs.

Founded in 2018
Herndon, Virginia, USA
6K employees (186 in marketing)

Salaries

Posted range

$95K/yr – $143K/yr

Taken straight from the job posting.

The middle of this range ($119K) is 40% above the median base salary for Paid Search Manager roles in the United States ($85K).

Paid Search Manager median pay in the United States

$85K/yr

Most pay falls between $80K and $106K. Based on 40 salaries.

See all Strategic Education, Inc salaries

Marketing Team

Marketing Team Size
155 (3% of company)
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
10.5K
Traffic Source Mix
Search
28%
Direct
54.6%
Referral
8.7%
Social
7.2%
Paid
1.4%

Headcount Trend

Current headcount: ~6K

News about Strategic Education, Inc

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Manager of Marketing, Paid Search

Strategic Education, Inc · Minneapolis, MN · On-site