Manager, Marketing Operations

San Francisco, CA (On-site)

$89K/yr – $142K/yrManager5+ years expFull time

Posted 5 months ago

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Job Summary

This role centers on building data-driven marketing campaigns in Marketing Automation and Email Service Provider platforms, coordinating cross-channel execution, and assessing data needs. It requires substantial experience in direct marketing, strong knowledge of email and data practices, and collaboration with vendors and clients. Benefits include medical coverage, 401K, and family care support.

Job Description

Responsibilities

  • Working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
  • Coordinating cross-channel execution, including email, direct mail, SMS, and mobile messaging
  • Assessing data availability against project needs in order to determine operational requirements
  • Performing list and data management within various marketing automation technology platforms
  • Creating test lists and test cases; conducting QC of test cases and live data
  • Identifying and providing input into new marketing automation solutions to meet client needs
  • Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
  • Creating and reviewing detailed data processing specifications for vendors and client IT organizations
  • Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
  • Demonstrating in-depth knowledge of email marketing best practices, customer data management, segmentation and matrix development

Requirements

  • 5 to 7 years of experience in a direct marketing environment with data-oriented responsibility (preferably at a marketing agency)
  • Deep knowledge of email channel execution and journey orchestration. Experience with mobile messaging (SMS, mobile push, app inbox) is preferred
  • Knowledge of best practices including channels, data security requirements, CAN-SPAM and GDPR compliance, etc.
  • Deep familiarity with the digital marketing environment and marketing technology landscape
  • Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Adobe Campaign is strongly preferred, with Campaign v8 experience being a plus.
  • Strong ability to instruct, coordinate and manage junior team members, offshore teams, and vendors in fast-paced, detail-oriented environment
  • Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
  • Detail oriented, organized, and a master multi-tasker
  • Strong written and communication skills – you’re articulate and poised
  • Excellent project management skills – you keep pace in a fast-moving environment

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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