Responsibilities

• Strategic Marketing Development: Craft and implement comprehensive marketing strategies that reflect our mission and amplify our reach in accordance with continuous growth of agency, to include a bi-weekly newsletter.
• Social Media and Digital Presence: Provide supportive oversight of agency’s social media accounts and leverage analytics and advertising campaigns to boost our digital footprint and fulfill grant obligations and reporting. Stay up to date on industry trends and best practices in social media, digital marketing, and design to ensure our strategies are innovative and effective; professional and advertising experience with social media required.
• Project Management: Oversee creative projects from start to finish with external vendors for print projects, signage, and outdoor media.
• Print and Digital Creative Design Work: Creates engaging bilingual content for a range of media, including but not limited to digital and traditional ads, social media, signage, emails, landing pages, websites, magazines, press kit materials, and print collateral.
• Brand Management: Ensure consistency in brand messaging across all communication channels, assist in developing brand guidelines to enhance brand recognition and loyalty.
• Website Management: Oversee and assist in updating and maintaining the company’s website, optimize content for SEO, and ensure positive user experience. WordPress proficiency, a plus. Willingness to learn is required.
• Creative Content Production: Generate creative and engaging content for marketing campaigns, website, newsletter, social media, and other communication channels.
• Design and Visual Communications: Graphic design assistance for marketing materials such as flyers, banners, reports, and other visual assets.
• Analytics and Reporting: Regularly evaluate and report on the effectiveness of communication strategies and campaigns, using data to inform future decisions.
• Media Relations: Build and maintain relationships with media outlets to enhance earned media opportunities; prepare and distribute press releases, coordinate press encounters as needed, perform regular media scans and track features.
• Event Management: Assist with colleagues and event planners, support in the planning execution of events, ensuring consistent messaging, marketing in advance, and press notification when applicable.
• Collaboration: Work closely with the VP of Development, and President/CEO to understand expectations and priorities while delivering assignments on deadline and adhering to brand standards.
• Copywriting: Ability to bring a kind and professional voice to the agency’s social presence.
• Culture: Understand the overall mission and vision of Servicios de La Raza and the needs of the Latino community of Colorado.
• Ability to travel within the State.
• All members of the SDLR workforce are expected to support the agency’s community outreach, civic engagement, and recruitment efforts.
• Support the agency’s fundraising objectives, which may include tasks such as active fundraising, grant development, solicitation of donations, agency ambassadorship, informational outreach, and public speaking.
• Commitment to and experience with equity, cultural relevance, diversity, social justice, and disparity reduction practices with persons of color, agencies of color, and underserved communities.
• Ability to establish and maintain effective working relationships with clients, co-workers, agency partners, and the public.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 3-5 years of experience in marketing.
• Bilingual in Spanish (verbal and written) is required.
• Importantly and required, a passion for creative marketing and community education.
• Ability to travel within the State.

Preferred

• WordPress proficiency, a plus.

Benefits

• Generous benefits package including Health, FSA, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Employee Assistance Program, and Paid Time Off,401K, etc.