Responsibilities

• Support the development and execution of marketing strategies that strengthen JD's brand positioning, increase consumer relevance, and drive long-term brand equity.
• Partner with cross-functional teams to identify growth opportunities, consumer trends, and cultural moments that enhance JD's position as the leading destination for sport-inspired fashion and youth culture.
• Lead the planning and execution of seasonal and year-round brand marketing programs that connect with consumers across digital, social, retail, media, and experiential channels.
• Ensure campaigns are aligned to brand objectives, deliver a consistent consumer experience, and support both brand and commercial goals.
• Coordinate cross-functional go-to-market plans that bring key brand, category, and partner initiatives to market effectively.
• Drive alignment across Buying, Creative, Digital, Retail, and Merchandising teams to ensure marketing programs support strategic business priorities while reinforcing the JD brand.
• Support the development and execution of strategic marketing programs with key brand partners that elevate JD's market position and create differentiated consumer experiences.
• Manage co-op marketing initiatives, campaign execution, and partner relationships to maximize brand impact and mutual growth opportunities.
• Partner with the Loyalty team to develop marketing initiatives that deepen consumer engagement, strengthen brand affinity, and create meaningful member experiences.
• Utilize consumer insights and performance data to identify opportunities that increase customer retention, acquisition, and lifetime value.

Requirements

• Bachelor’s degree (B.A) from a four-year college or university or equivalent experience required, with Business, Marketing, Communication.
• Minimum of 8 years relevant work experience required in Marketing.
• Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint, and Google G Suite.
• High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.

Nice to Have

• Understanding of retail, media and digital trends (cross-platform narratives, social media, experiential marketing, and mobile application) preferred.
• Experience in multi-vendor retailing is a plus.

Benefits

• The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws.