JD Sports Fashion | Company Profile, Culture & Jobs

Company overview

Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets.Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally driven by a commitment to innovation, excellence, and possibility.Our vision is to become the world’s most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people-first, and customer-centric organisation and are motivated by continuous growth and operational excellence we’d love to hear from you.

Founded in 1981

Bury, England, GBR

34K employees (1,447 in marketing)

careers.jdplc.com

49% recommend to a friend

38% positive business outlook

People

Founders

Régis Schultz

Chief Executive Officer (CEO)

Steve Knights

Chief Executive Officer - JD Outdoor

Hiring activity

Open marketing jobs over time

15 open now

Headcount trend

Company growth over the last 12 months

Funding

Audience

Monthly website visitors

173K

Month over month+10.3%

Quarter over quarter+2.9%

Top sourceSearch (50.4%)

Ad budget per month$0.0

Average search rank49.9

Traffic source mix

Search

50.4%

Direct

33.8%

News

JD Sports Fashion (LON:JD) Share Price Crosses Above 200-Day Moving Average - Here's What Happened

Oct 31, 2025 • MarketBeat

Why JD Sports Fashion Plc (9JD) stock could break out in 2025 - Watch List & Real-Time Volume Trigger Notifications

Oct 31, 2025 • newser.com

Why The Narrative Around JD Sports Is Shifting Amid Analyst Upgrades and Fresh Developments

Oct 27, 2025 • Yahoo Finance

Links

careers.jdplc.com

Crunchbase

X (Twitter)

Glassdoor

JD Sports Fashion insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1981

Headquarters

Bury, England

Employees

10001+

8.3% growth last 12mo

Marketing team

1,447

4% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 8.3%

LinkedIn headcount is up 8.3% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 8.3% last 12 months · More mature

Trend

2023-02-27 -> 2026-05-25

Headcount (12 months)

+8.3%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

173K

Month over month+10.3%

Quarter over quarter+2.9%

Top sourceSearch (50.4%)

Traffic source mix

Search

50.4%

Direct

33.8%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

49 competitor sites

Search traffic: 5.5K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

+481

Ad budget per month

$0.0

Average search rank

49.9

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

253.2K

12-mo growth

—

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

73 open jobs

Open jobs trend: -0.4%

Trend

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.6 years.

Founder or CEO

Saved founder and CEO profiles.

Régis Schultz

Chief Executive Officer (CEO)

Steve Knights

Chief Executive Officer - JD Outdoor

Fairy Home

Chief Executive Officer

Marketing team size

Shows saved marketing team size.

1,447

4% of the company

Hiring manager

Shows saved hiring contacts for this job area.

Chargée de recrutement régionale Nord et Sud / Regional Talent Acquisition Partner North and South

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 1,447.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

2.9 / 5

Culture

2.9 / 5

Diversity & inclusion

3.7 / 5

Recommend to a friend

49%

Positive business outlook

38%

News

Shows saved company news.

JD Sports Fashion (LON:JD) Share Price Crosses Above 200-Day Moving Average - Here's What Happened

Oct 31, 2025 • MarketBeat

Why JD Sports Fashion Plc (9JD) stock could break out in 2025 - Watch List & Real-Time Volume Trigger Notifications

Oct 31, 2025 • newser.com

Why The Narrative Around JD Sports Is Shifting Amid Analyst Upgrades and Fresh Developments

Oct 27, 2025 • Yahoo Finance

Marketing leadership

Shows saved marketing leaders.

Danni Smith

Global Head of Marketing Effectiveness

Georgina Woodruff-Jones

Head of Partner Brand Marketing

Jessie Rock

Head Of Sales Marketing

Loading insights...

Fairy Home

Chief Executive Officer

Marketing leadership

Danni Smith

Global Head of Marketing Effectiveness

Georgina Woodruff-Jones

Head of Partner Brand Marketing

Jessie Rock

Head Of Sales Marketing

john wilson

Head Of Marketing

Hiring contacts

Chargée de recrutement régionale Nord et Sud / Regional Talent Acquisition Partner North and South

Headcount +8.3% year over year

Referral

10.2%

Social

4.5%

Paid referral

0.8%

LinkedIn followers

Follower count and growth

Total followers

253.2K

12-mo growth

—

Monthly growth

+1.1%

Salaries

Typical salary range

$62,000 – $72,000

/ yr

Help build salary transparency at JD Sports Fashion

Share your compensation anonymously to see full data.

Contribute

Open positions15 open marketing positions

E-commerce Organic Search & AI Optimization Manager (SEO / AEO / GEO)

JD Sports Fashion

Boulder, CO (On-site)

$90K/yr - $110K/yrIn-houseFull-timeSenior level4+ years exp.

7 weeks ago

Social Media Executive

JD Sports Fashion

Bury, UK

In-houseFull-timeMid level

2 months ago

Manager, Marketing Initiatives

JD Sports Fashion

Boulder, CO (On-site)

$90K/yr - $110K/yrIn-houseFull-timeManager8+ years exp.

2 months ago

Partner Brand Marketing Executive

JD Sports Fashion

Bury, UK

In-houseFull-timeMid level

2 months ago

Copywriter - 12 Month FTC - Maternity Cover

JD Sports Fashion

Bury, UK

In-houseFull-timeMid level

3 months ago

Senior Partner Brand Marketing Executive

JD Sports Fashion

Manchester, UK (On-site)

In-houseFull-timeSenior level

3 months ago

View all 15 jobs

JD Sports Fashion insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1981

Headquarters

Bury, England

Employees

10001+

8.3% growth last 12mo

Marketing team

1,447

4% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 8.3%

LinkedIn headcount is up 8.3% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 8.3% last 12 months · More mature

Trend

2023-02-27 -> 2026-05-25

Headcount (12 months)

+8.3%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

173K

Month over month+10.3%

Quarter over quarter+2.9%

Top sourceSearch (50.4%)

Traffic source mix

Search

50.4%

Direct

33.8%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

49 competitor sites

Search traffic: 5.5K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

+481

Ad budget per month

$0.0

Average search rank

49.9

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

253.2K

12-mo growth

—

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

73 open jobs

Open jobs trend: -0.4%

Trend

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.6 years.

Founder or CEO

Saved founder and CEO profiles.

Régis Schultz

Chief Executive Officer (CEO)

Steve Knights

Chief Executive Officer - JD Outdoor

Fairy Home

Chief Executive Officer

Marketing team size

Shows saved marketing team size.

1,447

4% of the company

Hiring manager

Shows saved hiring contacts for this job area.

Chargée de recrutement régionale Nord et Sud / Regional Talent Acquisition Partner North and South

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 1,447.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

2.9 / 5

Culture

2.9 / 5

Diversity & inclusion

3.7 / 5

Recommend to a friend

49%

Positive business outlook

38%

News

Shows saved company news.

JD Sports Fashion (LON:JD) Share Price Crosses Above 200-Day Moving Average - Here's What Happened

Oct 31, 2025 • MarketBeat

Why JD Sports Fashion Plc (9JD) stock could break out in 2025 - Watch List & Real-Time Volume Trigger Notifications

Oct 31, 2025 • newser.com

Why The Narrative Around JD Sports Is Shifting Amid Analyst Upgrades and Fresh Developments

Oct 27, 2025 • Yahoo Finance

Marketing leadership

Shows saved marketing leaders.

Danni Smith

Global Head of Marketing Effectiveness

Georgina Woodruff-Jones

Head of Partner Brand Marketing

Jessie Rock

Head Of Sales Marketing

10.2%

Social

4.5%

Paid referral

0.8%

2023-09-01 -> 2026-02-01

Open jobs growth

-0.4%

Biggest role change

sales: -0.6%

Latest open role

Supervisor (Capo Reparto) - Forli' C.C. "Punta Di Ferro"

john wilson

Head Of Marketing