Responsibilities

• Technical SEO & Engineering Alignment - Maintain technical site health including faceted navigation, canonicalization at scale, indexation strategies and CWV across large, multi-brand product catalogs. - Implement and manage advanced structured data. - Audit and optimize rendering, out-of-stock logic, faceted URLs and site architecture. - Partner directly with web dev and product teams to write technical tickets, define acceptance criteria, conduct QA and embed SEO into release cycles.
• On-Page SEO & Category Optimization - Perform keyword research and intent mapping for core categories and products. - Audit and maintain programmatic metadata rules for product and category pages, while manually optimizing high-value category pages. - Optimize category page copy to align with primary and secondary search intent.
• AI Search Strategy - Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms. - Optimize content and site structure for RAG retrieval in AI shopping engines.
• Content & Information Gain - Fully own content hub strategy and execution, managing the editorial calendar from ideation to publication. - Produce unique, data-backed content designed to capture high-intent queries and get cited in AI search.
• Local SEO Strategy - Oversee Google Business Profiles, local citations and store locator page performance across our retail footprint. - Align local search signals with localized product availability and regional buyer intent. - Partner with Store Operations to align local search performance with in-store execution.
• Internal Advocacy & Leadership - Translate technical SEO requirements into direct revenue impact to earn leadership buy-in, engineering resources and tools budget. - Collaborate with product, merchandising and engineering teams to embed SEO best practices into broader business workflows. - Educate internal stakeholders on the state of search, e-commerce trends and the business impact of AI search shifts.
• Team Management & Mentorship - Manage, mentor and support direct reports, setting clear quarterly KPIs, performance expectations and professional growth plans. - Guide daily work, task prioritization and project accountability across both domains. - Manage external vendor partnerships and resources.
• Measurement & Business Intelligence - Own organic performance reporting across jdsports.com and finishline.com, connecting SEO and GEO initiatives to revenue and traffic KPIs. - Build and maintain executive dashboards that translate search performance into business impact for leadership. - Report on technical health metrics as leading indicators of downstream performance. - Present regular performance reviews with forward-looking recommendations.

Requirements

• 4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
• 2+ years of experience managing direct reports
• Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
• The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.
• Tool Proficiency
• - Google ecosystem: GA4, GSC, GMC, GBP
• - Ahrefs / Semrush
• - Enterprise search and crawling tools
• - Exposure to emerging GEO tracking tools

Preferred

• Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
• Experience with RioSEO & Local Manager (preferred, not required)

Benefits

• This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.