Senior Lead - SEO and AI Search

Responsibilities

• The Senior SEO Lead drives organic growth across traditional search engines and generative AI platforms to elevate digital presence and brand visibility.
• Sitting in the Denver office, this role bridges the gap between technical site health and compelling content strategy through cross-functional collaboration.
• This position solves complex challenges around modern discoverability, technical crawlability, and search performance optimization to increase organic traffic and conversions.
• Lead and champion SEO and Answer Engine Optimization (AEO) strategies designed to enhance discoverability across traditional search engines and AI platforms
• Oversee content workflows and the company blog to maximize visibility across both search and generative AI engines
• Fine-tune metadata, on-page copy, landing pages, and site architecture to boost traffic and conversion rates
• Deliver technical SEO guidance—including redirect mapping, canonicalization, and crawler directives—by partnering closely with web development teams
• Leverage enterprise SEO tools and AI observability platforms to perform continuous keyword research and competitive intelligence
• Monitor, analyze, and report on key performance metrics to uncover new opportunities and fuel ongoing growth

Requirements

• AI Application and Literacy in leveraging modern AI search observability tools alongside enterprise platforms
• Deep proficiency with enterprise search engines, SEO software, and marketing analytics platforms
• Critical Experience leading comprehensive organic search strategy and driving technical site optimization
• Strong skills in cross-functional collaboration and delivering technical guidance to web development teams
• Capability to juggle multiple complex initiatives independently in a fast-paced setting
• Excellent written and verbal communication skills with the ability to influence cross-functional stakeholders
• Experience collaborating with, guiding, or managing copywriters and content production teams
• Strong hands-on editing and writing capabilities
• Minimum Education: Bachelors degree in business or related field
• Minimum Experience: 5+ years of hands-on SEO experience

Preferred

• Experience collaborating with, guiding, or managing copywriters and content production teams
• Strong hands-on editing and writing capabilities

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .