SEO Content Specialist

Responsibilities

• On-Page & AEO Copy Optimization: Write, update, and refine website content, including product descriptions, category landing pages, and educational content, to ensure it aligns with user intent, SEO best practices, and AI search visibility.
• LLM Content Hub Collaboration: Assist the Senior SEO Strategist in executing the AEO content strategy by developing and structuring articles specifically designed to be indexed, cited, and recommended by LLMs (e.g., ChatGPT, Google Gemini).
• Cross-Department Collaboration: Work alongside the Merchandising team to align keywords and copy strategy with product catalog priorities, promotions, and seasonal campaigns.
• Backend Tool Execution: Manage and update content directly within backend systems such as CommerceTools and Amplience (on-the-job training will be provided for specific platforms).
• Strategic Support: Partner with the Senior SEO Strategist to execute on-page optimizations that align with our broader search engine and generative engine optimization (SEO/GEO) roadmap.
• Performance & Analytics Tracking: Monitor content performance using analytics and SEO platform tools, evaluating traffic growth alongside organic efficiency to identify areas for copy refresh or technical refinement.
• Portfolio Integration: View organic content as one interconnected part of the overall digital customer journey, ensuring tone, messaging, and search intent seamlessly support paid, social, and brand channels.

Requirements

• Experience: 1 to 3 years of hands-on experience in digital marketing, copy/content writing, or search engine optimization (SEO).
• Content & SEO/AEO Knowledge: Understanding of core SEO/AEO/GEO principles, keyword research, on-page optimization, and an enthusiasm for writing structured, authoritative copy that appeals to both human readers and AI language models.
• SEO Tool Proficiency: Hands-on experience using industry-standard SEO platforms and diagnostics tools, specifically Google Search Console and Conductor (or similar enterprise SEO tools like BrightEdge or Searchmetrics), to analyze performance and guide content optimizations.
• Technical Adaptability: Ability and eagerness to quickly master backend e-commerce and content management tools (e.g., CommerceTools, Amplience, or similar CMS platforms).
• Data & Intuition: Strong analytical skills to interpret performance data combined with strong cultural intuition to keep copy human, relevant, and engaging.
• Collaboration Skills: Excellent communication skills to coordinate smoothly across merchandising, marketing, and technical teams.

Benefits

• This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.