Responsibilities

• Support the development and execution of the brand launch strategy, including positioning, messaging, segmentation, targeting, and customer engagement plans.
• Translate market research, customer insights, competitive intelligence, and business analytics into actionable brand strategies.
• Develop and manage launch materials, campaigns, omnichannel initiatives, sales tools, digital content, and other customer-facing resources.
• Partner with cross-functional stakeholders to ensure launch readiness across marketing, sales, medical, market access, training, supply, operations, and communications.
• Collaborate with legal, regulatory, medical, and compliance partners to ensure all promotional activities meet applicable requirements and company standards.
• Coordinate external agencies and vendors, including briefing, project management, budget oversight, deliverable review, and performance evaluation.
• Contribute to forecasting, budget planning, resource allocation, and return-on-investment assessments.
• Monitor brand performance, market dynamics, customer feedback, and competitor activity; recommend adjustments to improve launch effectiveness.
• Prepare presentations, business reviews, leadership updates, and strategic recommendations.
• Help identify opportunities to improve experience and optimize engagement across channels.

Requirements

• Bachelor's Degree in Marketing or related field.
• Previous sales/marketing experience required. 3+ years brand marketing/consumer promotion experience preferred.
• Experience developing and executing marketing plans or integrated campaigns.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Demonstrated ability to collaborate effectively across functions and influence without direct authority.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical and problem-solving capabilities.
• Proficiency with Microsoft Office, including PowerPoint and Excel.

Preferred

• Advanced degree/MBA or previous sales/marketing experience required
• Experience working in multiple therapeutic categories
• Launch experience, market access experience, and/or account executive experience preferred

Benefits

• paid time off (vacation, holidays, sick)
• medical/dental/vision insurance
• 401(k)
• long-term incentive programs