Manager Marketing

Responsibilities

• Provides primary managerial direction and performs personnel administrative functions of direct report staff (e.g., training, supervising, assigning work, timesheets, performance evaluations, etc.) for maintaining necessary staffing, enhancing productivity of staff and ensuring necessary department outcomes are achieved.
• Manages end-to-end project execution for integrated marketing campaigns, overseeing task assignments, timelines, and deliverables.
• Collaborates with cross-functional teams to gather project requirements, ensuring requests are properly briefed, scoped, prioritized, assigned and tracked from concept to completion.
• Creates tailored strategies for marketing campaigns informed by knowledge and understanding of METRO transit services, customer insight, and market research.
• Reviews and approves creative concepts, copy, and final materials to ensure alignment with business objectives and compliance with brand and accessibility standards.
• Leads rigorous creative testing with internal teams to validate concepts, optimize messaging and maximize Return on Investment (ROI).
• Develops annual marketing plans and holds regular check-ins with departments to align with strategic goals, secure approvals and track campaign performance.
• Ensures file management standards are upheld across all campaigns, including naming conventions, asset archiving, and records retention requirements.
• Promotes process efficiency by optimizing workflows; monitoring project budgets; leveraging project tracking and AI creative tools; and collaborating on prioritization and deliverables.
• Stays current with marketing best practices, industry trends and new technologies.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field is required.
• Minimum six (6) years of professional experience in marketing, communications, digital marketing and/or campaign development in agency or brand setting, and preferably in a matrixed organization, including at least three (3) years of management/supervisory experience.
• Strong portfolio demonstrating measurable business impact and award-winning campaigns across multiple communication platforms, multicultural channels and brand touchpoints.
• Highly motivated and detail-oriented self-starter.
• Superb project and time management skills.
• High degree of comfort with marketing technology (e.g., project management software; social media management tools; digital communication platforms; AI-supported creative tools).
• Strategic understanding of user experience design and composition, audience segmentation and campaign performance tracking.
• Proficiency with Microsoft 365.
• Excellent (verbal/written) communication and interpersonal skills with the ability to work independently while contributing to a collaborative team environment.

Preferred

• Master’s degree is preferred.