Manager, Marketing Data & Automation

New York City, NY (Hybrid)

$114K/yr – $142K/yrManager5+ years expFull time

Posted 11 hrs ago

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Job Summary

Own and drive marketing analytics programs from KPI reporting to BI dashboards, turning data into actionable insights for Brand, Trade, and Marketing Insights, while coordinating with Finance and Data Automation to accelerate automation and data readiness.

  • Lead Power BI dashboards and automated reporting to support planning and performance reviews.
  • Partner with Marketing, Insights, and Finance to translate stakeholder needs into scalable data solutions.

Job Description

Responsibilities

  • Serve as a subject matter expert for key brand KPIs, marketing metrics, market research, and consumer and shopper insights datasets.
  • Translate business questions into meaningful reporting and analysis that help Marketing teams better understand brand and commercial performance.
  • Support post-event analysis, shopper journey, basket insights, and other recurring Marketing analytics needs.
  • Develop, maintain, and continuously improve Power BI dashboards and automated reporting solutions supporting Brand Marketing, Trade Marketing, and Marketing Insights.
  • Build scalable and user-friendly reporting tools that improve access to timely, consistent, and actionable information.
  • Identify opportunities to reduce manual reporting and improve efficiency through automation.
  • Support the ingestion, integration, and automation of new Marketing and Insights data sources.
  • Partner with internal teams to improve the structure, usability, and connectivity of Marketing datasets.
  • Support AI data-readiness and contextualization initiatives to ensure Marketing data can be effectively leveraged by emerging analytics and AI solutions.
  • Support the development, deployment, and ongoing maintenance of fiscal-year planning packets and related reporting tools.

Requirements

  • Bachelor's degree in Finance, Business, Marketing, Analytics, or a related discipline.
  • 5+ years of experience in marketing analytics, financial analysis, business intelligence, data analytics, or a related field.
  • Strong experience developing dashboards, data visualizations, and automated reporting solutions, with Power BI strongly preferred.
  • Strong analytical skills with the ability to interpret complex data and translate findings into clear, actionable insights for business stakeholders.
  • Experience working with marketing, commercial, consumer, shopper, or financial datasets and performance metrics.
  • Demonstrated ability to gather business requirements and translate stakeholder needs into practical data and reporting solutions.
  • Strong communication and cross-functional partnership skills, with the ability to work effectively across Marketing, Finance, Insights, and technical teams.
  • Ability to manage multiple priorities and deliver high-quality work in a fast-paced, collaborative environment.
  • Experience within the adult beverage industry and familiarity with the U.S. three-tier distribution system strongly preferred.

Preferred

  • MBA or advanced degree in Finance, Business, Analytics, or a related field is a plus.

Benefits

  • Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.
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Women of the Vine & Spirits

Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!

Founded in 2014
Piermont, New York, USA
19 employees (4 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
28.7%
Direct
46.6%
Referral
5.9%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
3 (16% of company)
Median Career Experience
4 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
4

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