Responsibilities

• Support the development and implementation of marketing communication campaigns, including strategy and objectives, copy writing, project management, review and editing, content optimization, distribution and measurement.
• Apply SEO, GEO, keyword research, content performance data and AI search trends to guide content planning, messaging, web updates and campaign recommendations.
• Oversee proactive and reactive press outreach to semiconductor industry trade press and partner with the Director of Marketing Communications on outreach program to top tier business press.
• Maintain a consistent voice for corporate social media channels and create content in support of campaigns; partner with regional marketing teams and provide guidance to maximize the visibility of content; coordinate with vendors to select LinkedIn content to boost and target audiences.
• Collaborate with cross-functional and international teams (including creative, product marketing, digital marketing, product and event managers, and executive leadership) to produce strategic and effective marketing communications products and campaigns
• Support development of messages, talking points, and briefs for internal staff and executives
• Develop and manage project timelines and schedules
• Communicate brand and support brand management with internal stakeholders

Requirements

• 5+ years of experience in public relations and/or communications (preferably within the electronics manufacturing industry in general and the semiconductor industry specifically)
• B.S./B.A. or advanced degree in Public Relations, Communications, Marketing or related fields
• A solid understanding of contemporary marketing communications practices and trends, in particular digital and social media
• Familiarity with inbound marketing and content marketing concepts and strategies
• Expertise with Microsoft Office; experience with marketing communications automation tools (i.e. MuckRack, Sprout Social and Wrike) is a plus
• Basic design skills and competency for website and social media graphics
• Experience with event marketing (in particular attendee acquisition) is a plus
• Excels working in a global organization with diverse geographies/regions and cultures.

Preferred

• Experience with event marketing (in particular attendee acquisition) is a plus
• Experience with marketing communications automation tools (i.e. MuckRack, Sprout Social and Wrike) is a plus