Manager, Marketing Automation and Operations

Responsibilities

• Platform ownership and build-out
• Serve as the primary owner and administrator of the clubs' marketing automation platform (Braze, Customer.io, or similar) for Sounders FC and Reign FC, including workspace and project structure, user roles and permissions, data schema, API keys, and integration configuration. Own platform health and roadmap, including audits, troubleshooting, feature adoption, and management of the platform vendor and implementation partners.
• Partner with the migration lead, implementation partner, and platform vendor through the final stages of the transition from Salesforce Marketing Cloud, including validating migrated audiences, journeys, and consent records during the parallel-run period, then lead the post-launch build-out.
• Standards, enablement, and compliance
• Set and enforce campaign production and governance standards across both brands, including segmentation, setup, QA, launch, naming conventions, permission management, audit trails, and the campaign calendar, and serve as the escalation point for complex or revenue-critical sends.
• Partner with Marketing Managers and the Lifecycle Marketing team to build and deliver highly targeted acquisition, retention, and member programs, and train and enable marketers on both teams to build campaigns independently, including effective and responsible use of the platform's AI and automation features, through platform documentation, onboarding, and certification paths.
• Own email deliverability for both clubs, including sending domain and IP strategy, separate sender reputations per club, domain authentication (SPF, DKIM, DMARC, BIMI), IP warming, and ongoing monitoring and remediation.
• Serve as the subject matter expert for GDPR, CCPA, CAN-SPAM, and other applicable privacy regulations, owning compliance workflows, consent management, and suppression strategies across both clubs.
• Journeys, data, and lifecycle programs
• Design, build, and maintain complex cross-channel journeys across email, SMS, mobile push, in-app messaging, and paid media audiences, including frequency and suppression rules coordinated with the Braze instance bundled with Jump for ticketing messages.

Requirements

• 5+ years in marketing operations and automation, including 3+ years administering a marketing automation platform.
• Experience integrating a marketing automation platform with a CRM, including lead management, lead scoring, and bi-directional data sync.
• Hands-on experience with email deliverability, including domain authentication (SPF, DKIM, DMARC) and IP warming.
• Experience running automation for two brands in one instance.
• A track record of running marketing operations work through AI agents and automation, with the context, review steps, and data guardrails to do it safely.

Preferred

• Experience with Salesforce CRM.
• Experience with lifecycle models and audience segmentation inside a marketing automation platform.
• Experience with Customer.io, Salesforce Marketing Cloud, or Braze.
• Experience with customer data platforms such as Amperity.
• Experience with email testing tools, Google Analytics, and BI tools such as Tableau.
• Experience in sports or live events is a plus given the fast-paced, matchday-driven environment.

Benefits

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, we provide employer contributions to a Health Savings Account (HSA) — $1,000 per year for employee-only coverage and $2,000 per year for spouse or family coverage.