Manager, Marketing Analytics & Performance Optimization

Responsibilities

• Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
• Define and maintain marketing KPIs, funnel definitions, attribution logic, reporting standards, and performance benchmarks.
• Build and maintain HubSpot dashboards, giving the marketing team day-to-day visibility into campaign performance.
• Analyze funnel performance from inquiry or lead through MQL, sales acceptance, opportunity creation, pipeline, win rate, CAC and revenue.
• Identify conversion bottlenecks, channel inefficiencies, audience gaps, and budget allocation opportunities.
• Build recurring executive, marketing, and channel-level reporting that communicates results, trends, risks, and recommended actions.
• Partner with campaign, digital, content, field, partner, and sales teams to turn data findings into optimization plans.
• Develop hypotheses and manage testing programs across landing pages, nurture streams, audiences, messaging, and channel investments.
• Evaluate marketing ROI, cost efficiency, pipeline return, customer acquisition cost, and other relevant performance metrics.
• Recommend budget shifts based on performance, marginal returns, pipeline quality, strategic priorities, and capacity constraints.

Requirements

• Bachelor’s degree in marketing, business, analytics, statistics, economics, or a related field; equivalent experience considered
• 5-8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence
• Experience measuring B2B marketing performance across a complex, multi-channel demand generation environment
• Strong understanding of B2B funnel stages, lead management, pipeline creation, opportunity conversion, attribution, and revenue measurement
• Demonstrated ability to turn analysis into prioritized, actionable business recommendations
• Advanced proficiency in Excel and experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar platforms
• Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and HubSpot, or comparable systems
• Familiarity with web analytics, paid media reporting, campaign tracking, UTM governance, and digital conversion measurement
• Comfort working with imperfect data, identifying root causes, and improving measurement processes over time
• Strong communication and presentation skills, including the ability to tailor findings for executives, marketers, and sales stakeholders

Preferred

• Experience in B2B technology, professional services, SaaS, a Microsoft partner, or a channel-driven business
• Experience supporting account-based marketing and enterprise or midmarket demand generation motions
• Working knowledge of SQL, data modeling, data warehouses, or advanced analytics tools
• Experience with multi-touch attribution, marketing mix analysis, cohort analysis, and forecasting
• Experience in a private equity-backed, high-growth, or transformation environment
• Familiarity with Power BI, Dynamics 365, Microsoft Fabric, or Azure data tools
• Atlanta metro area location with the ability to participate in a hybrid work environment three days per week

Benefits

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO (UPTO)
• Remote or hybrid working environment based on location
• 401k Match 50% of the first 6%
• StayWell Program – a cash reimbursement up to $600 a year toward Wellness