Responsibilities

• Face-to-Face Marketing: Travel to Frontier Airlines bases and airport locations to conduct training sessions with flight attendants and staff, enhancing their understanding of the co-brand credit card and its benefits, and equipping them with the tools to effectively promote the card to customers.
• Manage Field Marketing Strategy : Oversee the implementation of the field marketing strategy to support co-brand credit cards across various channels, including airport activations, in-flight messaging, airport signage, digital, social media, and in-flight promotions.
• Customer Insight Development: Build a strong understanding of Frontier Airlines’ customers and the competitive landscape, using this knowledge to develop key initiatives that drive long-term growth of the co-brand program.
• Operational Excellence: Drive excellence in campaign management by developing implementation guidelines, creating marketing best practices, and maintaining an archival system for co-brand creative, analytics, and research.
• Measure and Analyze Campaigns: Ensure each campaign has the proper controls for accurate measurement and analysis; present key results and recommendations to optimize future campaigns.
• Training Development: Create comprehensive training documents to support the credit card’s inflight acquisition channel, including training new inflight staff and assisting with recurrent training sessions.
• Collaboration with Partners: Act as the primary point of contact for the card issuer, marketing agencies, and other partners, aligning interests and fostering collaboration on all program components.
• Team Leadership: Lead and develop a strong team of coordinators who support the growth of co-brand products and excel in delivering insights.
• Marketing Strategy Implementation: Collaborate with the Customer Intelligence team to recommend and implement co-brand marketing strategies across existing and emerging channels.
• Design Promotions: Work closely with the Marketing Operations team to design promotions that enhance customer loyalty and reinforce the Frontier Airlines value proposition.
• Internal Communications Advocacy: Develop and facilitate internal communications and incentives to increase employee awareness of the co-branded credit card, including acquisition incentives for call center and inflight promotions.
• Project Management: Maintain a program project list to effectively execute and track the status of projects, campaigns, and events, ensuring marketing efforts support specific forecasts and goals.
• Creative Brief Development: Design comprehensive creative briefs that guide the development and execution of all marketing assets across channels and vendors.
• Campaign Calendar Management: Own and manage the co-brand credit card acquisition and portfolio marketing campaign calendar, integrating initiatives into the broader Frontier Airlines marketing strategy and timeline.
• Support Loyalty Marketing Initiatives: Assist with other Loyalty Marketing initiatives as needed.

Requirements

• 5-8 years of progressive experience in marketing, account management and/or partnerships
• 1-2 years of managing a team across different locations
• Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
• Attention to detail and strong organizational skills with ability to multitask
• Entrepreneurial spirit, a demonstrated sense of urgency and a results-oriented approach
• Must have good attention to detail for copy proofing/editing
• Exceptional presentation and oral communication skills
• Exceptional writing and copy-editing skills
• Advanced skill level using Excel for data manipulation and analysis
• Has an understanding or interest in learning HTML coding
• Ability to work collaboratively with other departments, partners and staff
• Ability to manage multiple contractors/trainers
• Strong corporate vendor development and relationship building skills
• Ability to travel 40% of time
• Microsoft office product skills including Excel and PowerPoint
• Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures is preferred

Preferred

• Bachelor’s/University degree, Master’s degree preferred
• Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures is preferred
• Has an understanding or interest in learning HTML coding
• Ability to travel 40% of time

Benefits

• Flight benefits for you and your family to fly on Frontier Airlines
• Buddy passes for your friends so they can experience what makes us so great
• Discounts throughout the travel industry on hotels, car rentals, cruises, and vacation packages
• Discounts on cell phone plans, movie tickets, restaurants, luggage, and over 2,000 other vendors
• Enjoy a ‘Dress for your Day’ business casual environment
• Flexible work schedules that support work/life balance
• Total Rewards program including a competitive base salary, short-term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time, and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees with financial assistance during catastrophic hardship