Responsibilities

• Lifecycle & Email Marketing: Own email marketing operations, nurture programs, and list health. Build scalable, behavior-based systems rather than one-off campaigns.
• Segmentation & Nurture Strategy: Develop and maintain segmentation models for customers and prospects. Design and run digital nurture tracks tailored to each stage of the buyer's journey — awareness, consideration, and decision.
• Optimization & Testing: Execute A/B and multivariate tests across channels. Use data to optimize for pipeline outcomes and conversion.
• Event & Field Support: Lead digital surround for major tradeshows (Pack Expo, Champions of Manufacturing). Partner with field marketing to close the loop on SAOs.
• Content & Distribution: Drive organic content distribution across YouTube and owned channels. Own association outreach, link building, and industry partnerships to build earned reach and domain authority.
• AI Strategy: Understand how AI fits into modern marketing and implement AI workflows for personalization, copywriting, segmentation, and reporting to increase team velocity.

Requirements

• 5+ years in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech.
• Strong hands-on email marketing experience, including audience segmentation and nurture program design.
• Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics.
• Experience with marketing automation/email tools (e.g., Marketo) is a plus.
• Knowledge of Salesforce and intent data (6Sense/Demandbase).
• Proven track record of driving revenue through digital and lifecycle testing.
• Self-starter who builds as much as they manage in a lean environment.

Preferred

• Experience with marketing automation/email tools (e.g., Marketo) is a plus
• Knowledge of Salesforce and intent data (6Sense/Demandbase).
• Self-starter who builds as much as they manage in a lean environment.

Benefits

• medical, dental and vision coverage
• a 401(k) plan with company match
• short-term and long-term disability coverage
• life insurance
• paid-time off
• parental leave
• flexible spending accounts
• employee assistance program