Responsibilities

• Category Blueprint & Strategy: Define AirOps’ playbook for AI-native advertising, creating the definitive frameworks for budget allocation, paid placements, organic authority, and content optimization across LLM platforms.
• Customer Growth Architecture: Partner directly with marketing executives and growth teams to map out early-adopter strategies, evaluating channel tradeoffs, testing mechanisms, and full-funnel ROI.
• 0-to-1 Experimentation Engine: Design and execute high-velocity quantitative experiments across emerging AI platforms to decode auction dynamics, recommendation algorithms, conversion triggers, and attribution models.
• Paid & Organic Convergence: Bridge the gap between performance marketing and AI Engine Optimization (AEO), guiding brands on when to leverage structured data, authority-building, or direct paid placements.
• Industry Thought Leadership: Serve as the public face and key voice of AirOps in the AI Ads ecosystem: publishing insights, educating executive buyers, and shaping market perception around the future of discovery.
• Product & Practice Building: Translate front-line customer learnings and experimental results into repeatable product specs and scalable go-to-market service motions.

Requirements

• Spiked Performance & Growth DNA: Proven track record leading high-scale performance marketing, SEM, or paid media teams with deep mastery of auction mechanics, bidding logic, targeting, and multi-touch attribution.
• 6+ years experience in performance marketing, growth, digital advertising, or related relevant fields at high growth startups.
• First-Principles Innovator: A history of pioneering new, unproven channels or markets before standard playbooks existed. You thrive in complete ambiguity and create order out of noise.
• Holistic Growth Instincts: Sharp strategic judgment across both paid and organic levers. You view discovery as an integrated ecosystem, not just a series of isolated ad buys.
• Quantitative Rigor: Strong analytical instinct with a data-first approach to budget allocation, unit economics, incrementality, and performance measurement.
• AI & Search Curiosity: Deep, active fascination with AI-native discovery, LLM evolution, and answer-engine landscapes (ChatGPT, Perplexity, Gemini, Claude, etc.).
• Category-Building Energy: High-bandwidth communicator with executive presence, passionate about establishing a new industry discipline at the intersection of AI, performance marketing, and brand growth.

Benefits

• Equity in a fast-growing startup
• Competitive benefits package tailored to your location
• Flexible time off policy
• Parental Leave
• A fun-loving and (just a bit) nerdy team that loves to move fast!