Director, GTM Strategy and Operations

USA (Remote)

$180K/yr – $215K/yrSenior Level7+ years expFull time

Posted 4 hrs ago

Job Summary

Own and evolve the GTM tech stack, automate funnel workflows, and build data driven RevOps processes to drive pipeline health and forecasting.

  • Lead and optimize systems and automation for faster revenue cycles
  • Align data, dashboards, and forecasting across Marketing and Sales

Job Description

Responsibilities

  • Own and evolve the GTM tech stack — Salesforce, HubSpot, and the surrounding ecosystem — ensuring clean data flow, tight integrations, and minimal manual work
  • Design and implement automation across the funnel: lead routing, handoff workflows, enrichment pipelines, follow-up sequences, and deal stage triggers
  • Build and maintain integrations between revenue tools (CRM, MAP, sequencing platforms, data enrichment, BI) so teams operate from a single source of truth
  • Identify and eliminate process friction that slows deals down — from first touch through closed-won
  • Partner with technical resources to architect scalable RevOps infrastructure; you set the strategy and requirements, others execute the builds
  • Operationalize the sales process — MEDDPICC adoption, stage exit criteria, deal inspection frameworks — so reps are consistent and managers have real visibility
  • Build and maintain pipeline management cadences: weekly reviews, deal health scoring, and escalation triggers that surface risk early
  • Analyze sales cycle data to identify where deals stall, drop, or slow — then build fixes into the process and tooling
  • Partner with Sales leadership on territory management, quota modeling, and capacity planning
  • Support call review and coaching workflows to surface winning patterns and replicate them across the team

Requirements

  • 7+ years in revenue operations, sales operations, or GTM strategy at a B2B SaaS company
  • Deep hands-on experience with Salesforce and HubSpot — you know how to configure, integrate, and get the most out of both
  • Proven track record building automation and workflow systems that measurably improved sales team efficiency or cycle time
  • Strong analytical skills — you can build a model, interpret pipeline data, and translate findings into clear recommendations for leadership
  • Experience building or owning forecasting and pipeline visibility frameworks
  • Excellent communicator who can work across Sales, Marketing, and the C-suite without losing clarity or speed
  • A bias toward automation: if you do something twice, you build a system for it
  • Comfort with AI/LLM tooling for GTM use cases — you've used it to save time and you'll bring that mindset to the team

Preferred

  • Experience with enrichment and data tools: Clay, Apollo, Clearbit, ZoomInfo, or similar
  • Familiarity with workflow automation platforms like Zapier, n8n, or Make
  • Experience with BI/reporting tools (Tableau, Looker, or similar)
  • Background in or exposure to the insurance or insurtech space
Sureify logo

Sureify

4.2 Glassdoor

Sureify’s modular enterprise product suite, Lifetime, revolutionizes the life insurance industry by delivering cutting-edge user experiences. It seamlessly integrates data from every legacy access point, empowering carriers, their home office teams, producers, prospective customers, and existing policyholders with unparalleled efficiency and insight.

Founded in 2012
San Jose, California, USA
257 employees (7 in marketing)
79% recommend to a friend
99% CEO approval

Salaries

Posted range

$180K/yr – $215K/yr

Taken straight from the job posting.

See all Sureify salaries

Funding

Total Funding
$26.8M
Last Raise
$15M
Series C, 5 years ago

Funding History

  • Sep 2021
    Series C • $15M
  • May 2020
    Series B • $5M
  • Jul 2019
    Debt Financing • $2M

Traffic Signals

Monthly Visitors
44.1K
Traffic Source Mix
Search
12.8%
Direct
19.3%
Referral
17.8%
Paid
7.4%

Headcount Trend

Current headcount: ~258

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