Responsibilities

• Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch
• Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need
• Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (LinkedIn Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks
• Owning conversion tracking hygiene across channels, including UTM governance, conversion event setup, and coordinating offline conversion imports and CRM or marketing automation integrations with client teams
• Fielding tagging and tracking requests from Media and Analytics teams, and making sure data lands where it needs to for reporting
• Serving as the main point of contact for technical issues related to ad serving, verification vendors, and third-party tracking
• Working with the Programmatic Activation team on missing assets, campaign pacing, and launch readiness
• Supporting Paid Social and Paid Search teams on conversion tracking, pixel and tag setup, UTM consistency, and campaign QA so all channels report against the same measurement standard
• Coordinating with Client Service to make sure client assets are delivered to all necessary parties on time
• Managing intake, tracking, and documentation of trafficking and tagging requests so nothing falls through the cracks

Requirements

• 2-5 years of ad operations experience, ideally at an agency or ad tech company
• Deep, hands-on expertise in Campaign Manager 360: placements, creatives, tracking ads, Floodlight configuration, and the settings that quietly break campaigns when they're wrong
• Fluency with impression trackers, click trackers, and HTML5 creatives, including how they embed and how to daisy-chain tags across ad server, DSP, and publisher
• Experience with DSP tag setup, including using platform macros and custom variables to pass additional data through tags
• Experience with tag management and web analytics, including Google Tag Manager and GA4, and using data layer variables to build triggers
• Hands-on pixel implementation experience across the major platforms (LinkedIn, Meta, Google Ads, and others)
• Familiarity with verification and viewability vendors such as IAS or DoubleVerify
• Working knowledge of HTML, JavaScript, and browser debugging tools
• Working knowledge of Excel or Google Sheets, including pivot tables and formulas
• Strong understanding of media planning and buying processes and basic campaign KPIs (CTR, viewability, conversion rate, CPL)

Preferred

• Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how paid media data flows into them
• Experience supporting B2B or SaaS advertisers
• Experience on large, complex accounts with multiple stakeholders and business units
• Familiarity with server-side tagging, consent management, or privacy-related tracking changes

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance