Manager, Integrated Media Planning - Automotive

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.
• Critical Thinking - the ability to develop insights and use data to support strategic thinking.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of the Strategist and Assistant levels, delegation skills are key to achieving deliverables and developing others.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

Requirements

• 3-5 years of media planning experience, cross-channel experience preferred
• Graduate of a four-year college or university
• Experience in a client service structure, contributing to the development and management of media programs
• Experience in reach-based planning
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables
• Strong knowledge of media fundamentals and an understanding of key research sources
• Ability to develop and articulate strategic insights
• Comfort with data, analytics, and measurement
• Knowledge of current trends and innovations in media