Manager, Influencer Marketing, Curlsmith at Helen of Troy | New York City, NY | $82K/yr – $102K/yr

Helen of Troy

Manager, Influencer Marketing, Curlsmith

New York City, NY (Remote)

$82K/yr – $102K/yrManager4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own influencer relationships and end-to-end campaigns for beauty and lifestyle brands with data driven optimization via CreatorIQ.

Own outreach, negotiations, deliverables tracking, reporting, and budget for influencer campaigns and partnerships.
Integrate influencer activity into brand plans under leadership guidance and coordinate with external PR agencies.
Use CreatorIQ data to report monthly metrics and optimize future campaigns for impact.

Job Description

A key part of this role is building and maintaining influencer relationships. The Influencer Manager will handle outreach, fee negotiations, invoices, sample send-outs, deliverable tracking, results reporting, content approval, and budget management. They will also manage partnerships through influencer platforms and oversee all influencer campaigns coordinated with external agencies.
The Influencer Manager works from the strategy and plans set forth by the Associate Director and Marketing leadership team to integrate influencer campaigns into all brand activity. Using influencer management platform CreatorIQ, the Influencer Manager will create campaigns and briefs in line with the Associate Director’s strategy and brief out to the influencer database and PR agencies where applicable.
Using data from CreatorIQ, the Influencer Manager is responsible for monthly reporting on all campaign metrics and KPI’s set out by the Associate Director of Influencer Marketing, updating the monthly trackers and presenting to the marketing team, optimizing future campaigns based on learnings.
They will also manage all PR related internal send outs including agency stock replenishment orders when pertaining to influencer marketing programs.
Own the day-to-day relationship management of existing and perspective portfolio of partners, working closely with the Associate Director of Influencer Marketing to ensure the timely delivery of all samples and projects.
All product send outs will be managed by the Influencer Manager including ad-hoc gifting and mailer campaigns either run internally or externally through PR Agencies.
It is vital this role has a passion for influencer marketing and a deep-rooted interest in beauty and lifestyle. They will be active on Instagram, identifying new talent and Influencer activity across competitor brands and reporting insights to the team. They will compile a monthly competitor report on key competitor activity across social media and be the go-to for influencer and social trends.
All Influencer and Ambassador relationships, Influencer and Ambassador platform relationships (CreatorIQ), day-to-day running of external influencer agency relationships, day-to-day relationship management of all partnerships.

Helen of Troy

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company.What started as one brand, has grown into a portfolio of world-class brands, eachbringing quality and reliability to their respective industries. At Helen of Troy we bring 55+ years of experience to consumers looking for the best Home & Outdoor and Beauty & Wellness products.And we continue to grow thanks to our dedicated associates who bring their industry expertise, unique experiences, and shared values to Helen of Troy. Joining our family of brands, you’ll have the opportunity to excel in an environment that encourages personal growth and collective success.Bring your ambition to Helen of Troy and we’ll set you on an exciting career path.

Founded in 1968

El Paso, Texas, USA

2.3K employees (329 in marketing)

careers.helenoftroy.com