Responsibilities

• Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador models, working with the Director of Brand and Creative to define the long-term vision for how creator partnerships drive brand awareness, audience growth, and funded account conversions
• Directly manage and develop a team of Influencer Marketing Managers, owning hiring, leveling, performance management, and growth pathways while coaching the team on creator strategy, deal structure, and platform mechanics
• Personally own Relay's highest-stakes creator relationships and ambassador deals, negotiating usage rights, content cadence, and exclusivity terms with confidence on Relay's behalf
• Pioneer non-traditional creator partnerships for fintech, identifying creators whose audiences have latent SMB-owner concentration—even when their content isn't about business—and designing partnerships that earn attention before they earn a click
• Lead the creative and storytelling work on Relay's biggest creator partnerships, sitting in concepting calls to push ideas forward, writing briefs that give creators a real anchor without scripting them into corners, and holding the editorial bar across the program
• Build the measurement infrastructure that lets the function defend top-of-funnel investment—brand lift, share of voice, audience composition, post-exposure intent—while maintaining attribution discipline on the conversion side, and own influencer budget modeling, pacing, and reporting
• Stay ahead of platform shifts, FTC and compliance changes, and emerging creator formats, continuously identifying new partnership models and channels where Relay should show up

Requirements

• You have 8+ years of experience in influencer or creator marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment
• You have a proven track record of pioneering non-obvious creator partnerships—you can walk us through deals you’ve built outside your category’s predictable lane and tell us exactly why they worked
• You’ve built a creator program from a smaller team into a scaled function
• You bring strong storytelling and creative concepting instincts; you’ve personally shaped story arcs on creator campaigns, not just briefed and approved, and you can point to pieces of content you helped develop and articulate what made them land
• You have demonstrated experience building both top-of-funnel and conversion creator motions, and the measurement infrastructure each requires—you can walk us through a brand-lift study and a payback analysis you’ve run
• You’re a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership
• You have deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters, and strong negotiation chops with experience structuring high-six and seven-figure creator deals
• You’re an organized and detail-oriented operator with working fluency in FTC compliance, usage rights, and brand safety, and you’re AI-fluent in how you and your team execute outreach, briefing, and analysis

Preferred

• You have experience working in a regulated industry (fintech, healthcare, legal) and know how to navigate creator partnerships under compliance constraints
• You have a public POV on the creator economy—newsletter, talks, podcast appearances, Linkedin presence, or in-the-arena writing
• You have experience working with brands that focus on small business owners, creators, or entrepreneurs