Responsibilities

• Lead BYOMA's Influencer & Creator strategy across awareness, advocacy, innovation launches, hero campaigns, retailer priorities, and key business initiatives.
• Develop scalable creator ecosystems and ambassador programs that strengthen brand affinity, advocacy, and community participation.
• Identify opportunities to leverage creators across multiple tiers, audiences, and communities to maximize relevance and reach.
• Build strategies that balance cultural impact, consumer engagement, and commercial performance.
• Partner closely with the Director, Consumer Engagement to establish annual priorities, KPIs, and growth objectives.
• Identify, recruit, and cultivate relationships with creators, influencers, ambassadors, industry voices, and cultural tastemakers.
• Build a pipeline of emerging and established creators, talent, and cultural voices aligned with BYOMA's values, audience, and growth priorities.
• Develop long-term creator relationships that drive authentic advocacy and sustained brand engagement.
• Manage talent negotiations, contracts, agency relationships, and partnership execution.
• Serve as a trusted partner and key point of contact for creators and talent representatives.
• Lead creator integration across innovation launches, hero campaigns, retailer moments, events, and community initiatives.
• Partner closely with the Social Media & Content Manager to ensure creator content is integrated into broader social and content strategies.
• Develop creator briefs, partnership frameworks, and activation plans that drive both engagement and business impact.
• Ensure creator activity aligns with broader campaign objectives, brand priorities, and consumer engagement strategies.
• Identify opportunities to maximize content creation, amplification, and advocacy through creator partnerships.
• Lead creator seeding, gifting, sampling, and advocacy programs.
• Develop scalable programs that encourage authentic product discovery, trial, and advocacy.
• Identify opportunities to deepen creator participation within BYOMA's broader community ecosystem.
• Partner with Global Communications teams to align creator outreach, advocacy efforts, and key brand moments.
• Foster long-term relationships that strengthen community connection and brand loyalty.

Requirements

• 5-7+ years of experience across influencer marketing, creator partnerships, talent management, advocacy, or related marketing functions.
• Beauty, skincare, wellness, lifestyle, or consumer brand experience strongly preferred.
• Experience building and scaling creator communities, ambassador programs, and advocacy initiatives.
• Experience developing and managing creator partnerships that drive both brand and commercial results.
• Deep experience working across TikTok, Instagram, and emerging creator platforms.
• Experience helping scale high-growth brands through creator, influencer, and advocacy strategies.
• Deep understanding of influencer marketing, creator ecosystems, and digital culture.
• Strong network of creator, talent, and agency relationships across beauty, lifestyle, wellness, and culture.
• Strong understanding of creator-led content and social-first storytelling.
• Excellent relationship-building, negotiation, and partnership management skills.
• Strong strategic thinking and program development capabilities.
• Strong analytical mindset with experience measuring creator performance and program effectiveness.
• Excellent communication, presentation, and storytelling skills.
• Exceptional organizational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Passionate about creators, culture, community, and emerging trends.
• Understands how community-first and culturally relevant brands build awareness, advocacy, and business impact through creators.
• Demonstrated ability to identify emerging creators who authentically resonate with target consumers and build partnerships that strengthen community, advocacy, and brand relevance.
• Combines creative thinking with strong commercial instincts.
• Comfortable operating in entrepreneurial and fast-moving environments.

Nice to have

• Prior people leadership experience
• Track record of growing creator communities for high-growth brands