Responsibilities

• Partner with our media agency and internal stakeholders to build comprehensive, full-funnel growth strategies spanning paid search, paid social, and Amazon media (Sponsored Ads and DSP) across Innisfree, Mamonde, and Hanyul.
• Drive performance and efficiency across all national and retail media channels, focusing on metrics such as spend, sales, ROAS, CPC, CTR, CPM, NTB%, CVR.
• Develop strategic, integrated media plans for major retail and brand moments (Prime Day, product launches, key seasonal and promotional windows).
• Understand the consumer journey and full marketing/sales funnel dynamics across DTC, retail media, and marketplace environments.
• Manage complex, multi-brand catalogs and large media budgets efficiently while meeting monthly performance targets.
• Work with platform partners and agencies to analyze campaign data, audit and optimize paid search/social/Amazon, test new ad formats, creative, or tactics, and deliver actionable insights and recommendations to key stakeholders.
• Provide internal stakeholders with regular performance reporting across all brands and channels.
• Develop creative briefs for Paid Social campaigns. Conduct weekly competitive research to identify new opportunities and creative insights to inform briefs.
• Communicate proactively and effectively with cross-functional partners, including brand marketing, PR, social, and creative design teams.
• Manage the delivery of all creative assets to our Media Agency partner, ensuring timely execution and attention to detail.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a quantitative discipline.
• Must be NYC-based to commute to the office on a hybrid schedule (2-3 days/week)
• 4+ years of hands-on experience managing paid search (Google Ads, Amazon Sponsored Ads) and paid social (Meta, TikTok), plus programmatic/DSP media.
• Proven experience managing multi-brand or multi-channel budgets, reporting and creative strategy
• Hands on keyboard experience across Amazon and National Media
• Previous work experience at a Media Agency.
• Digital marketing agency experience supporting skincare and beauty brands is a plus.
• Strong analytical skills with the ability to translate data into actionable strategy.
• Excellent cross-functional collaboration and stakeholder management skills.
• Passionate about Media & Creative strategy

Preferred

• Digital marketing agency experience supporting skincare and beauty brands is a plus.