AMOREPACIFIC logo

AMOREPACIFIC

Brand

3.6

Company overview

Founded in 1945, Amorepacific Group is Korea's leading beauty company, operating over 30 beauty, personal care, and health care brands including Sulwhasoo, Laneige, Etude, and innisfree.
Founded in 1945
Seoul, Seoul, KOR
3.6K employees (877 in marketing)
www.apgroup.com/int/en
75% recommend to a friend
54% positive business outlook

Salaries

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People

Marketing leadership

Pilkyung Yoon Choi
Pilkyung Yoon Choi
Chief Marketing Officer, SVP, LANEIGE Global Marketing
At the company for 3 years 7 months
Devit Ferrara
Devit Ferrara
VP Global Marketing / Head of LAHQ, LANEIGE
At the company for 1 year 6 months
Allison Pollack
Allison Pollack
Vice President Marketing, Laneige
At the company for 2 years 2 months
Lily Rougeot
Lily Rougeot
BEAUTY: innisfree, Vice President, Marketing
At the company for 3 years 10 months

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Headcount +7% year over year

Audience

Monthly website visitors
204K
Month over month+13.3%
Quarter over quarter+57.3%
Top sourceSearch (56.6%)
Ad budget per month$0.0
Average search rank42.1
Traffic source mix
Search
56.6%
Direct
30.8%
Referral
8.7%
Social
3.1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

199.3K

12-mo growth

+42.8%

Monthly growth

+5.2%

News

Links

www.apgroup.com/int/enLinkedInCrunchbaseX (Twitter)
Glassdoor