Laneige - Director, Paid Media

Responsibilities

• Own national, full-funnel media strategy across awareness, consideration, conversion, and retention
• Architect connected consumer journeys linking brand storytelling with performance and commerce outcomes
• Lead integrated planning across national campaigns, DTC, Amazon, and retail media
• Drive audience-first, data-led investment decisions focused on scale, efficiency, and incrementality
• Champion innovation across channels, formats, and partners (CTV, retail media, creators, AI-driven buying, emerging platforms)
• Lead creative briefing for all paid media, ensuring alignment to full-funnel objectives, audiences, and channel needs
• Partner with brand and creative teams to deliver channel-specific, performance-optimized assets
• Ensure creative evolves across funnel stages with distinct messaging and formats
• Drive a test-and-learn roadmap across creative (messaging, hooks, formats, creators/UGC)
• Integrate creative insights into media strategy to improve effectiveness and engagement