Manager, Growth & Customer Marketing

Responsibilities

• Team Leadership - Hire (as needed), coach, and manage a team of 2 marketers — one owning acquisition (inbound/SEO/AEO, ABM/ABX), one owning customer marketing (cross-sell/upsell) — with regular 1:1s, clear goals, and a development plan that gives each a real path to grow. - Set quarterly growth marketing strategy and OKRs spanning net-new pipeline and expansion revenue; report results to marketing leadership. - Operate as a player-coach: personally lead ClearGov’s highest-priority campaigns and strategic accounts while delegating day-to-day execution to your team. - Proactively surface and act on growth opportunities across the funnel — SEO/AEO gaps, underperforming ABM segments, expansion or churn-risk signals in customer health data — rather than waiting for them to be flagged.
• Acquisition & Demand Generation - Own ClearGov’s inbound strategy — SEO and AEO (optimizing for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, in addition to traditional search) — to grow organic visibility and traffic. - Build and run ABM/ABX programs for net-new prospects, coordinating email, webinars, social, and content into unified account-based campaigns. - Partner with Sales to align target account lists, campaign timing, and lead hand-off criteria for ABM-sourced pipeline.
• Customer Marketing - Own the full post-sale marketing motion — customer touchpoints (newsletter, product launch announcements, webinars), in-app announcements, and expansion/cross-sell campaigns from audience segmentation through performance measurement. - Build and manage ClearGov’s customer reference and advocacy program; lead the creation of case studies, video testimonials, and social proof. - Track and report on expansion campaign performance — influenced pipeline, conversion rates, and contribution to upsell/cross-sell revenue.
• AI & Ways of Working - Use AI tools daily to speed up content production, campaign personalization, SEO/AEO research, and reporting — and build this into how your team operates, not just how you work individually. - Bring a testing mindset: run experiments across channels and let data decide what gets more investment.

Requirements

• 5–7+ years in B2B SaaS marketing, including 1–2+ years directly managing people — this is a people-management role from day one, not a step toward one.
• Full-funnel growth marketing experience with a track record you can show numbers for — growing net-new pipeline (SEO/AEO, ABM/ABX, demand gen) and growing expansion revenue (NRR, cross-sell/upsell).
• Hands-on SEO experience and working knowledge of AEO/answer-engine optimization — how content gets discovered by both traditional search and AI answer engines.
• Experience building and running ABM/ABX programs across email, webinars, and social; familiarity with intent/ABM platforms (6sense, Demandbase, or similar) a plus.
• Demonstrated, regular use of AI tools in a marketing workflow — content generation, personalization, research, or reporting — not just occasional experimentation.
• Hands-on proficiency with a marketing automation platform (Marketo, HubSpot, or similar) and comfort using CRM data (Salesforce preferred) to segment audiences and measure performance.
• Strong content and storytelling skills across formats — case studies, campaign copy, webinar scripts, video.
• Experience in a SaaS environment; GovTech or public sector experience is a plus, but not required.

Benefits

• Remote and flexible work environment
• Meaningful work that impacts communities across the United States
• Collaborative, high-performing team
• Competitive compensation and benefits
• Opportunities to grow as we scale
• Medical, dental & vision insurance
• FSA, HSA, and/or Dependent Care FSA (US)
• Life + AD&D insurance, plus short-term and long-term disability insurance (US)
• Life + disability insurance (Canada)
• 401(k) (US) / RRSP (Canada) with 3.5% match