Manager, Global Integrated Marketing

Responsibilities

• Integrated Marketing Strategy & Planning:
• - Support the development of integrated marketing strategies and plans for priority global brand initiatives, ensuring work is aligned to Visa’s corporate objectives, brand strategy, audience priorities, and regional market needs.
• - Partner with Global Integrated Marketing leadership and cross-functional teams to define objectives, audiences, strategic roles, key messages, activation opportunities, and measurable outcomes for major initiatives.
• - Help translate strategic priorities into clear briefs, planning materials, workplans, milestones, and deliverables that enable cross-functional execution.
• Strategic Initiative Development & Go-to-Market Coordination:
• - Support the planning and coordination of globally led, multi-regional initiatives, including major strategic platforms such as LA28 Olympics and Paralympics.
• - Help connect global strategy to regional execution by coordinating planning inputs, timelines, dependencies, and activation needs across markets and functions.
• - Partner with initiative leads and cross-functional stakeholders to build clear go-to-market plans that define the role of each channel, function, region, and partner.
• - Track key milestones, dependencies, risks, decision points, and open questions to support disciplined delivery across complex workstreams.
• Consumer Passion Platform Development:

Requirements

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• Experience supporting complex, cross-functional marketing initiatives within matrixed organizations.
• Strong understanding of integrated marketing planning across brand, creative, media, social, communications, experiential, sponsorship, digital, product marketing, and regional activation.
• Experience working on global or multi-regional marketing initiatives, ideally across major sponsorships, cultural platforms, consumer engagement programs, or emerging growth areas.
• Experience working within passion-based marketing ecosystems, sponsorships, cultural platforms, entertainment properties, or audience engagement programs is strongly preferred.
• Strong strategic thinking skills, with the ability to connect business objectives, brand strategy, audience insights, cultural trends, and executional plans.
• Excellent project management and organizational skills, with the ability to manage multiple priorities, timelines, workstreams, and stakeholders.
• Ability to synthesize complex and data-informed performance from multiple sources into clear recommendations, action plans, and leadership-ready materials.
• Strong written and verbal communication skills, including the ability to create clear narratives, briefs, status updates, meeting recaps, and executive summaries.

Preferred

• Experience supporting complex, cross-functional marketing initiatives within matrixed organizations.
• Strong understanding of integrated marketing planning across brand, creative, media, social, communications, experiential, sponsorship, digital, product marketing, and regional activation.
• Experience working on global or multi-regional marketing initiatives, ideally across major sponsorships, cultural platforms, consumer engagement programs, or emerging growth areas.
• Experience working within passion-based marketing ecosystems, sponsorships, cultural platforms, entertainment properties, or audience engagement programs is strongly preferred.
• Strong strategic thinking skills, with the ability to connect business objectives, brand strategy, audience insights, cultural trends, and executional plans.
• Excellent project management and organizational skills, with the ability to manage multiple priorities, timelines, workstreams, and stakeholders.
• Ability to synthesize complex and data-informed performance from multiple sources into clear recommendations, action plans, and leadership-ready materials.
• Strong written and verbal communication skills, including the ability to create clear narratives, briefs, status updates, meeting recaps, and executive summaries.
• Collaborative working style with the ability to build trust and drive alignment across global, regional, cross-functional, and agency teams.
• Resourceful, proactive, accountable, and detail-oriented, with strong follow-through and a bias toward clarity and execution.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.