Manager, Front Store Category Marketing Strategy

Responsibilities

• Partner with the Sr. Marketing Manager in developing the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
• Lead execution of marketing strategies and tactics across earned, owned and paid channels. Develop insight-led briefs that clearly define the target audience, customer proposition, desired behavior, messaging, channel roles, and success measures. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in-store, and more.
• Manage and develop strong, collaborative relationships with business partners across the organization to ensure marketing initiatives meet deadlines.
• Leverage analytics to measure campaign success and support optimization to deliver desired results.
• Synthesize customer, category, competitive, loyalty, media, and campaign-performance insights to identify growth opportunities and recommend changes to audience, message, offer, channel mix, and investment.
• Must understand how to create content to a channel’s technical specifications and how to properly advise creative to build to specifications.
• Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.
• Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines.
• Proactively self-educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.

Requirements

• 3-5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
• 2+ years of retail marketing or retail agency/strategy experience
• 1+ years of digital marketing experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results
• Creative critical thinker & problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Proven ability to work creatively and analytically in a problem-solving environment
• Intellectual curiosity about the customer, customer journey and customer experience
• Self-motivated, high-capacity individual who can function and in a demanding, performance-driven environment
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience
• Strong PC knowledge including Microsoft Word, Excel and PowerPoint

Preferred

• 1+ years of brand or category management experience
• 1+ years of shopper marketing experience
• MBA

Benefits

• Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
• Great benefits for great people
• We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments .
• We anticipate the application window for this opening will close on: 11/30/2026