Manager, Franchise Marketing Strategy

Lansing, MI (Remote)

Salary Not AvailableManager6+ years exp

Posted 7 weeks ago

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Job Summary

Own the franchise marketing strategy and enable local market growth through coaching, training, and data-driven guidance across multi-location brands.

  • Franchise Growth Ownership: translate national campaigns into local plans and coach owners on strategy, consulting, and performance analysis.
  • Training and Enablement: develop programs and lead webinars to raise franchise marketing capabilities and local digital visibility.
  • Analytics and Execution: monitor lead volume, CPL, channel performance, and conversions to drive local growth decisions.

Job Description

  • Provide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performance.
  • Guide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectives.
  • Provide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation management.
  • Educate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search results.
  • Analyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion rates.
  • Develop and deliver training programs that help franchisees improve marketing knowledge and capabilities.
  • Lead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growth.
  • Lead and develop the Franchise Marketing Strategy team.
  • Provide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysis.
  • Partner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise markets.
ServiceMasterĀ® Brands logo

ServiceMasterĀ® Brands

ServiceMasterĀ® Brands is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, today the company is home to over 3,500 franchisees across 4,900+ locations serving over 1M homes and businesses each year.Our Brands and PurposeServiceMaster was founded with a deep commitment to integrity, customer service and developing people and does business under seven brands today across 50 states and nine countries that generate more than $3.7B in system-wide sales: ServiceMaster RestoreĀ®, ServiceMaster CleanĀ®, Merry MaidsĀ®, TWO MEN AND A TRUCKĀ®, TWO MEN AND A JUNK TRUCK, AftermathĀ®, and Indoor Science. While each brand maintains a distinct identity, we share a commitment to our purpose to Be there when you need usTM.Our CoreWhether helping a family recover their most precious items and return to their homes following a fire, enabling a business to provide a clean, welcoming work environment to their employees, or moving a young couple to their first home, our Core guides our actions:•Do what’s right. We show leadership and courage by demonstrating integrity and doing what’s right for our teams, partners and customers.•Take care of each other. We put others first and create a safe environment for people to be successful and supported.•Think like an owner. We are passionate about our work, empowered to make decisions and accountable to each other to achieve results.•Bring out the best in others. We include all voices, seek out different points of view and invite healthy conflict to find the best ways to reach our goals.•Act with agility. We stay nimble, continuously listen and learn, and take smart risks to innovate and deliver long term success. •Play to win. We come prepared, stay on offense and stretch ourselves to deliver our commitments to all stakeholders.

Founded in 1929
Atlanta, Georgia, USA
5.6K employees