Responsibilities

• Own the end-to-end content strategy and portfolio for AI Summits, Knowledge, and flagship event experiences, ensuring content priorities support business objectives, audience needs, and event outcomes.
• Manage the governed Product and Solutions event content catalog, including versioning, refresh cycles, approvals, and distribution for field marketing and regional stakeholders.
• Partner with regional stakeholders to ensure content meets local market needs without fragmenting the global story.
• Drive speaker planning, identification, enablement, and content readiness activities in partnership with Product & Solutions Marketing, event teams, and executive stakeholders.
• Maintain a consolidated view of content readiness and proactively surface risks before they impact delivery.
• Maintain a holistic view of flagship event content across products, solutions, industries, and executive priorities to ensure a balanced, connected customer experience.
• Connect event content planning to broader product launches, marketing campaigns, and corporate narrative priorities, ensuring flagship programs reinforce ServiceNow's strategic business objectives.
• Advocate for audience relevance and customer value, ensuring content experiences are tailored to target audiences while maintaining narrative consistency.
• Identify content gaps, overlap, and fragmentation across portfolios and recommend solutions that improve audience understanding and business impact.
• Establish content governance standards and decision frameworks that balance stakeholder needs with narrative consistency, quality standards, and audience relevance.

Requirements

• Editorial judgment. Evaluates content against audience, narrative, and business priorities, not just completion status. Can provide constructive feedback and influence content quality across stakeholders.
• Content governance mindset. Balances stakeholder needs with the responsibility to maintain narrative consistency, quality standards, and audience relevance.
• AI proficiency. Uses AI tools to accelerate planning, analysis, content development, and operational execution.
• Comfort with ambiguity. Creates clarity, structure, and progress where there are unknowns.
• Raises the bar. Continuously improves programs, processes, and outputs rather than simply managing them.
• Influence without authority. Builds trust, alignment, and drives positive outcomes across senior stakeholders in a matrixed environment.
• Systems Thinking. Connects content, programs, stakeholders, and business priorities into a cohesive experience. Anticipates downstream impacts and identifies opportunities to improve consistency, scale, and effectiveness across flagship programs.
• Builder Mentality. Creates scalable frameworks that reduce chaos and increase quality. Enjoys bringing structure to ambiguity and establishing repeatable ways of working that improve with every event.

Benefits

• We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.