Content Lifecycle Strategist

Long Beach, CA (Hybrid)

$70K/yr – $90K/yrMid Level5+ years expFull time

Posted 1 hr ago

Job Summary

Own the content strategy and editorial calendar while collaborating with product, sales, and customer teams to translate complex concepts into audience-focused content that drives engagement and pipeline impact.

  • Own the editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, email campaigns, and website content
  • Collaborate with cross-functional teams to shape audience-centric content across funnel stages

Job Description

Responsibilities

  • Develop and execute a comprehensive content strategy aligned with business objectives and go-to-market priorities
  • Own and manage the editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, email campaigns, and website content
  • Collaborate with Product Marketing, Demand Generation, Sales, and Customer teams to create high-impact, audience-centric content
  • Translate complex product, technical, and industry concepts into clear, compelling narratives for multiple personas and funnel stages
  • Conduct audience research, competitive analysis, and SEO keyword research to inform content direction and prioritization
  • Measure and optimize content performance using analytics, including engagement, conversion, and pipeline impact
  • Manage content production workflows, working with internal contributors and external freelancers or agencies

Requirements

  • 5-8 years of experience in content marketing, editorial strategy, or related roles
  • Bachelor’s degree in marketing, Business, or related field.
  • Proven experience developing and executing content strategies for B2B, SaaS, or technology-driven organizations
  • Strong understanding of the full content lifecycle and customer journey
  • Exceptional writing, editing, and storytelling skills with a keen eye for detail
  • Experience collaborating cross-functionally with marketing, sales, and product teams
  • Data-driven mindset with the ability to translate insights into actionable improvements
  • Familiarity with SEO best practices, content analytics tools, and marketing automation platforms

Benefits

  • Generous time off: - 15 Days of Vacation - 3 Floating Holidays - 2 Paid Volunteer Days - 9 Paid Holidays - Hybrid Work Environment - Free Parking: covered and EV charging stations - Various 401 (k) Investment Options and Generous Company Match - HMO and PPO Medical Care Options
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Laserfiche

3.3 Glassdoor

Laserfiche is the leading enterprise platform that helps organizations digitally transform operations and manage their content with AI-powered solutions. Accelerating how business gets done.

Founded in 1976
Long Beach, California, USA
417 employees (43 in marketing)
59% recommend to a friend
58% CEO approval

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

See all Laserfiche salaries

Marketing Team

Marketing Team Size
30 (7% of company)
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
302.6K
Monthly Google Ads Budget
$7.1K
Traffic Source Mix
Search
27.7%
Direct
58.7%
Referral
11.2%
Social
0.8%
Paid
1.5%

Headcount Trend

Current headcount: ~417

Recent News

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Content Lifecycle Strategist

Laserfiche · Long Beach, CA · Hybrid