Sammons Financial Group

Manager, Experiential Marketing

West Des Moines, IA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end to end experiential marketing program for SIAG, turning live events, webinars, podcasts, and multimedia into a scalable growth engine for sales priorities.

  • Own event and multimedia strategy, calendar, and cross functional delivery across Sales, Marketing, and Creative Services.
  • Lead a growing portfolio of high impact experiences, from planning through vendor management and budget oversight.
  • Build and lead a cross functional team, embedding SIAG values and a culture of collaboration and continuous improvement.

Job Description

Responsibilities

  • Lead the strategy, planning, and execution of agent-facing events and multimedia experiences for Sammons Independent Annuity Group (SIAG). This role is responsible for building a scalable experiential marketing function that delivers cohesive, high-impact live and multimedia experiences aligned with Sales leadership priorities.
  • Oversee a growing portfolio of live events, webinars, podcasts, and video productions annually, ensuring strategic alignment, operational excellence, and cross-functional collaboration.
  • This role combines strategic vision, team leadership, stakeholder relationship management, and hands-on event planning and execution.
  • Partner with Sales leadership to align event and multimedia priorities with business goals
  • Develop and execute a holistic experiential marketing strategy aligned with SIAG growth objectives
  • Lead the strategic planning and execution of live events, webinars, podcasts, videos, and other large-scale agent experiences
  • Lead, mentor, and develop a cross-functional team responsible for event management and multimedia production, including hiring, performance management, coaching, and career development.
  • Provide strategic direction, prioritize workloads, and ensure high standards of execution
  • Manage vendor relationships, contracting processes, and budget oversight in partnership with operational support roles
  • Serve as the primary liaison between Marketing, Sales, Creative Services, and external partners for experiential initiatives

Marketing Team

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