Manager, Experiential Marketing – CVS Media Exchange (CMX)

Responsibilities

• Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting.
• Partner with Sales and senior experiential leadership to assess opportunities, shape integrated experiential and media solutions that connect physical, in-store, and omnichannel touchpoints, support advertiser pitches, and help convert qualified pipeline into incremental brand investment.
• Coordinate cross-functional partners and external agencies to ensure programs meet scope, timing, budget, quality, operational, legal, compliance, and brand standards.
• Build scalable, market-ready experiential offerings through packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows that enable Sales to bring solutions to market efficiently.
• Track portfolio financials, program profitability, operational performance, risks, and KPIs; provide leadership-ready reporting and translate results into case studies and optimization recommendations that increase advertiser value, repeat investment, and commercial impact.

Requirements

• 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
• Demonstrated experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post-program reporting.
• Demonstrated experience coordinating cross-functional stakeholders and directing agencies, vendors, production partners, or client-facing teams to deliver against defined scope, timing, and quality expectations.
• Experience managing program budgets, financial trade-offs, timelines, scopes of work, dependencies, and execution risks.
• Strong written, verbal, presentation, and problem-solving skills, with the ability to translate strategy into action, communicate with senior stakeholders, manage competing priorities, and exercise sound judgment in a fast-paced environment.

Preferred

• Experience within a retail media network, retailer, CPG company, agency, or healthcare organization, with an understanding of advertiser objectives and the retail media landscape.
• Experience developing integrated programs that connect physical experiences with in-store, digital, social, or offsite media to drive awareness, engagement, trial, and conversion.
• Experience supporting commercial growth through advertiser pitches, scalable go-to-market offerings, pricing or margin guardrails, pipeline conversion, or repeat investment.
• Familiarity with experiential measurement methodologies and performance indicators such as attendance, engagement, dwell time, impressions, sales lift, brand lift, and return on ad spend.
• Experience navigating legal, compliance, store operations, field execution, or other requirements within a complex or regulated environment.

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.