Responsibilities

• Develop and execute the Americas experiential marketing strategy, translating brand, campaign, and product launch priorities into distinctive consumer, influencer/creator, and trade experiences.
• Develop breakthrough experiential concepts that bring the brand and products to life in memorable and differentiated ways, while maintaining alignment with Global directives and strategy.
• Maintain a forward-looking Americas experiential calendar aligned with key launches, cultural moments, retailer priorities, and strategic brand-building opportunities.
• Partner closely with Influencer, PR, Social, and Brand teams to develop high-impact creator experiences that deepen relationships, drive authentic advocacy, and generate culturally relevant social conversation.
• Lead strategy and execution for priority trade and retailer experiences, including industry events, retailer conferences, sales meetings, product immersions, and other strategic partner moments.
• Manage experiential marketing budgets, timelines, and agency partners, ensuring programs are delivered efficiently, on budget, and consistent with brand standards.
• Ensure experiential programs are designed as part of the broader integrated marketing ecosystem rather than as standalone events, connecting experiences to Social, Influencer, PR, Media, and Retail and Commerce strategies.
• Establish clear objectives and KPIs for experiential programs, measuring performance and regularly reporting on outcomes to regional and Global stakeholders.
• Build strong cross-functional relationships across Regional Brand Marketing, Retail Marketing, Sales, Global Marketing, and external agency partners to ensure seamless execution of integrated brand experiences.

Requirements

• 3-6 years of marketing experience, preferably within the beauty industry. Category experience preferred.
• Strong agency leadership experience, including developing strategic briefs and evaluating creative concepts.
• Strong analytical orientation with experience establishing KPIs, evaluating experiential effectiveness, and translating performance and consumer insights into actionable recommendations.
• Commercial mindset and understanding of how brand-building activity contributes to consumer recruitment, retail performance, and overall business growth.
• Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members .
• Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment .
• Must be comfortable working in our NYC HQ 3 days per week.

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand