Experiential Marketing Manager

District of Columbia, USA (Remote)

$135K/yr – $150K/yrMid Level5+ years expFull time

Posted 3 days ago

Job Summary

Own the strategy, budget, and execution of 2F's flagship symposium plus high-touch engagements, activations, and partnerships that drive pipeline and lasting brand moments.

  • Lead end-to-end event strategy from concept through measurement
  • Design and execute memorable, high-impact experiences and activations

Job Description

Responsibilities

  • Own the strategy, budget, and execution for 2F's flagship annual symposium, from concept through day-of operations and post-event measurement.
  • Build experiences that last. Design the highlight moments—the unexpected venue, the activation with a line around the block, the standout swag people actually keep, the stunt that earns its way onto someone’s LinkedIn without us asking—that leaves a lasting impression of 2F in people's minds.
  • Generate fresh, counterculture, off-the-wall concepts that make 2F the standout in a crowded, conservative market—and have the rigor to pull them off.
  • Run our happy hours, socials, and executive dinners—the high-touch engagements where deals and partnerships actually move—and reinvent the format so they don't feel like everyone else's.
  • Manage sporting and action-sports activations and suite hospitality, including racing partnerships and VIP programs.
  • Lead trade show presence and large-scale booth activations: design direction, vendor management, logistics, staffing, and lead capture—with a creative point of view that refuses the default.
  • Build customer engagement programs that deepen relationships across our customer and partner base.
  • Partner with sales and demand gen to connect activations to pipeline and measurable outcomes.
  • Manage external vendors, venues, agencies, and production partners—pushing them past their comfort zone and holding them to deadlines, budgets, and our quality bar.
  • Bring an ecosystem-first instinct: lead with customers and partners and their wins, not with us.

Requirements

  • 5+ years running experiential, events, or field marketing—ideally including large-scale (250+ people) flagship events.
  • A portfolio of moments people still remember—and a sense for how those moments connected back to the business.
  • Bold, unconventional ideas you actually shipped—not decks of concepts that died in committee. We want to see the stunt, the activation, and the moment that worked because they were different.
  • End-to-end ownership: strategy, budget, logistics, vendor management, and measurement.
  • Existing relationships and fluency within the defense tech, govtech, or national security ecosystem. (Highly, highly preferred.)
  • The taste to know the difference between weird-for-weird's-sake and weird-that-works—and the discipline to land the plane every time.
  • Comfort operating in a fast-moving environment with tight timelines and high standards.
  • Willingness to travel and a hospitality instinct that shows up under pressure.

Benefits

  • Competitive Salary
  • 100% Healthcare, vision and dental coverage
  • 401(k) + 3% company contribution
  • Wellness perks
  • Equity incentive plan
  • Tech + office supplies stipend
  • Annual professional development stipend
  • Flexible paid time off + federal holidays off
  • Parental leave
  • Work virtual, located near one of our hubs
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Second Front

3.7 Glassdoor

Fast-track your FedRAMP & DoW authorizations.FedRAMP Low-High | DoW IL2-6+ | GovRAMP Low-High

Founded in 2014
Wilmington, Delaware, USA
169 employees (6 in marketing)
58% recommend to a friend
49% CEO approval

Salaries

Posted range

$135K/yr – $150K/yr

Taken straight from the job posting.

See all Second Front salaries

Marketing Team

Marketing Team Size
6 (4% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$152.1M
Last Raise
$70M
Series C, 2 years ago

Funding History

  • Sep 2024
    Series C • $70M
  • Jan 2024
    Series Unknown
  • Nov 2023
    Series B • $40M

Traffic Signals

Monthly Visitors
16.1K
Monthly Google Ads Budget
$51.5K
Traffic Source Mix
Search
40.9%
Direct
46%
Referral
6%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~170

Recent News

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Experiential Marketing Manager

Second Front · District of Columbia, USA · Remote