Responsibilities

• SEO is about 75% or more of the job: * Run technical SEO audits and fix what you find, including crawl issues, indexing, site speed, redirects, schema and internal linking * Do keyword research and map it to what searchers want, so every page has a clear job * Plan and optimize service pages, location pages and supporting content * Write or edit on-page copy, title tags and meta descriptions that read like a person wrote them * Manage and improve Google Business Profiles for local clients * Help plan redirects and protect rankings when we launch new websites * Keep up with how AI search (Google AI Overviews, ChatGPT, Perplexity) is changing what gets surfaced, and adjust our approach * Track results in Search Console and GA4 and explain them in plain language for monthly client reports PPC is the rest, and it grows as your skills do: * Help build and manage Google Ads search campaigns, and Local Service Ads for eligible clients * Review search terms, add negative keywords and help with budget and bid decisions * Write ad copy and flag when a landing page is hurting results * Help set up and check conversion tracking in Google Tag Manager

Requirements

• 2+ years of hands-on SEO experience, at an agency or in-house
• Comfortable working in WordPress (Shopify experience is a bonus)
• Solid working knowledge of Google Search Console, GA4 and at least one SEO platform such as Semrush, Ahrefs or Screaming Frog
• A real understanding of local SEO and how Google Maps rankings work
• You write clearly. You can explain to a business owner why a ranking dropped without hiding behind jargon.
• You can manage your own time and stay on top of several clients without anyone looking over your shoulder
• You communicate well in writing and keep people updated without being asked
• You care about whether the work produced leads, not just whether rankings went up

Preferred

• Hands-on Google Ads experience (Google Ads certification is a plus)
• Local Service Ads or Meta Ads experience
• Experience with Google Tag Manager and conversion tracking
• Basic HTML/CSS, enough to fix things without waiting on a developer
• Experience with home services, construction or B2B clients

Benefits

• Fully remote
• Flexible schedule
• Paid time off