Director, Marketing Brand Experience and Sports & Entertainment

Roseland, NJ (Unknown)

$115K/yr – $214K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own and orchestrate multi-touch brand experience campaigns across sales, marketing, and events, coordinating enterprise-wide and regional experiences, measuring ROI and reporting to leadership.

  • Own campaign development and KPI tracking
  • Coordinate cross-functional event programs
  • Provide updates to senior leadership on campaign progress

Job Description

Responsibilities

  • Collaborate daily will cross functional sales and marketing teams to implement multi-touch brand experience campaigns.
  • Develop a process for the coordination of ADP’s sales and marketing request for enterprise-wide and regional client experiences and hospitality events.
  • Lead the development of brand experience campaigns including working with creative teams for visual narrative, graphic design approach to proofreading, editing, and testing across each touch point from registration to post-event experience.
  • Provide event updates to Senior leadership based on requested cadence
  • Develop Campaign Guides for each of the sports, entertainment and brand experience marketing events that will be distributed to the field for event execution
  • Work closely with various internal teams to develop measurement components to show the return on investment for our sports marketing program
  • Provide program updates to ADP Marketing Leadership team including identifying KPI’s and campaign reporting.

Requirements

  • Deep strategic approach to client relationship management and how to leverage brand experience platforms to drive business goals
  • Have a creative flair to develop internal communications and social content to support our sports marketing program
  • Can manage your time, prioritizing deliverables.
  • Have strong written and verbal communications skills and fluid understanding of Microsoft Office suite

Preferred

  • Previous experience with sports & entertainment marketing is a plus.
  • B2B experience a plus.

Benefits

  • We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.
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ADP

3.9 Glassdoor

Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Founded in 2015
Roseland, New Jersey, USA
92K employees (2,893 in marketing)
74% recommend to a friend
85% CEO approval

Salaries

Posted range

$115K/yr – $214K/yr

Taken straight from the job posting.

See all ADP salaries

Funding

Total Funding
$17.1B
Last Raise
$7.1B
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $7.1B
  • May 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

Traffic Signals

Monthly Visitors
81.6M
Monthly Google Ads Budget
$3.5M
Traffic Source Mix
Search
14.1%
Direct
70.3%
Referral
12.4%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~91.9K

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