Responsibilities

• Lead the overall experiential media and activation strategy for a luxury automotive client, ensuring strategic alignment, flawless execution, and strong senior client partnerships.
• Proactively champion the strategic value of experiential marketing to senior clients, pitching innovative, forward-thinking concepts that elevate the brand and deliver superior business results.
• Serve as the primary senior client contact across experiential initiatives, establishing credibility through visionary leadership, sound judgment, and proactive communication.
• Drive account growth by expanding experiential capabilities, introducing emerging event technology, and securing groundbreaking brand partnerships.
• Maintain expert, forward-looking knowledge of the client’s business, luxury consumer behavior, automotive industry trends, and competitive landscape.
• Drive innovative, outside-the-box thinking to conceptualize and execute unique experiential deliverables that achieve client business objectives and shift consumer perception to elevate the brand image.
• Lead the annual Go-To-Market (GTM) experiential strategy and activation roadmap, aligning event programs with Lincoln’s integrated multi-channel campaigns.
• Provide executive oversight across the full lifecycle of complex experiential programs, auto shows, brand partnerships, and high-touch consumer experiences.
• Maintain the highest standards of craft, production value, operational execution, and post-event ROI measurement.
• Proactively present strategic recommendations, new concepts, and activation innovations to senior client leadership.

Requirements

• Education: Bachelor’s degree or equivalent experience in Marketing, Communications, Event Management, or a related field.
• Professional Experience: 8 to 12 years of progressive marketing experience in an agency or client-side setting, with a dedicated focus on experiential strategy, event production, and / or account management.
• Industry Focus: Experience working on luxury and/or automotive accounts is strongly preferred, including managing high-profile brand partnerships, auto shows, or lifestyle activations.
• Leadership Experience: Proven experience leading and developing account and project management teams in an integrated agency environment.
• Operational & Workplace Requirements: Ability to travel to event locations as needed for on-site support, with flexibility to work evenings and weekends during program execution.