Own end-to-end experiential programs that connect brand positioning to real human moments, from concept to on-site execution and content capture.

• Responsibilities: Concept, plan, and execute experiential activations, consumer and B2B events, influencer engagements, and media events from creative brief through on-site execution, designing the full attendee journey, not just the logistics.
• Responsibilities: Serve as the strategic and day-to-day experiential lead, with support from PR team leadership, across assigned client accounts and agency events, ensuring every brand moment aligns with broader campaign objectives and leaves a lasting impression.
• Responsibilities: Develop experiential concepts and activation proposals that connect client brand positioning to real human emotion; present recommendations with supporting rationale to internal teams and clients.
• Responsibilities: Design and manage influencer and media guest experiences, from invitations and RSVPs through on-site hosting, ensuring high-value attendees receive a premium, brand-consistent experience engineered for content capture and earned amplification.
• Responsibilities: Lead client event strategy and logistics across a range of formats, including grand openings, groundbreakings, product launches, conferences, and corporate gatherings; managing venue coordination, run-of-show, vendor oversight, and on-site execution.
• Responsibilities: Support client trade show and conference participation as needed, including booth coordination, materials management, and on-site staffing.
• Responsibilities: Build and manage the environments, moments, and details that turn an ordinary event footprint into an immersive brand world, overseeing fabricators, A/V and production companies, venues, caterers, photographers, videographers, staffing agencies, and other vendors.
• Responsibilities: Develop and manage detailed production schedules, run-of-show documents, event timelines, and budgets; ensure every element serves the larger experience strategy.
• Responsibilities: Track and report on experiential performance against defined KPIs, including attendance, earned media, social engagement, influencer content output, and awareness metrics, and communicate results clearly to account teams and clients.
• Responsibilities: Collaborate closely with PR and social media teams to ensure activations are architected for maximum media coverage, organic amplification, and content capture from the ground up.
• Responsibilities: Plan and execute MassMedia agency events, including client entertainment, industry networking events, and agency culture moments, representing the brand with the same standard applied to client work.
• Responsibilities: Maintain a master experiential calendar across client accounts and agency initiatives; proactively identify upcoming opportunities, emerging trends, and potential resource needs.
• Responsibilities: Manage and mentor junior event staff and on-site teams; brief and coordinate agency support staff and outside contractors.
• Responsibilities: Stay ahead of experiential marketing trends, emerging activation formats, and cultural moments to bring fresh, relevant ideas to clients before they ask.
• Requirements: BS or BA in marketing, communications, event management, public relations, or related field
• Requirements: 4+ years of experiential marketing or event management experience, preferably within a marketing or PR agency environment
• Requirements: Demonstrated experience producing immersive brand activations, influencer and media events, and/or trade show programs with a clear point of view on audience experience design
• Requirements: Strong vendor network and negotiation skills; experience managing complex, multi-vendor productions and tight budgets
• Requirements: A creative eye and brand sensibility, you think about how something looks, feels, and lands, not just whether it runs on time
• Requirements: Exceptional project management and organizational abilities with high attention to detail; ability to manage multiple activations and deadlines simultaneously
• Requirements: Excellent written and verbal communication skills; comfortable presenting concepts and results to clients and senior agency leadership
• Requirements: Proficiency in project management tools, budgeting spreadsheets, and standard MS Office programs; experience with event management platforms a plus
• Requirements: Willingness and ability to travel and work non-traditional hours, including evenings and weekends as activation schedules require
• Requirements: A proactive, solutions-oriented mindset with the ability to stay calm, creative, and decisive when things don\'t go as planned
• Benefits: Medical, dental, and vision plans for you and your family and financial protection
• Benefits: 401(k) plan with 3% company matching program
• Benefits: Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• Benefits: Paid maternity leave
• Benefits: Professional development, industry training opportunities, and career advancement from within
• Benefits: Mileage reimbursement for work-related travel