- Lead, manage, & develop a team of email & SMS/MMS specialists - Set the strategic vision and growth roadmap for email and SMS/MMS as high-value owned channels - Continue to grow a valuable, engaged subscriber base that converts to leads, sales, and long-term brand loyalty - Define and drive content strategies for email and SMS/MMS that increase perceived subscriber value, working directly with internal content partners and channel stakeholders - Own channel KPIs, measurement frameworks, and reporting tied to both engagement and commercial outcomes - Use post-open and post-click analytics to understand downstream customer behavior and inform future audience segmentation and messaging strategies - Lead customer segmentation, preference management, and data integration strategies that enable personalization at scale - Partner with Marketing, Commercial, Product, and Digital teams to plan, execute, and optimize campaigns across customer journeys - Build and maintain channel roadmaps, operational playbooks, and technical specifications - Collaborate with platform and technical teams to expand ESP and messaging platform capabilities and integrations - High School Diploma or Equivalent Required - Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area is preferred - 10+ years of relevant experience in related roles - Minimum 5 years in a management role - Salesforce & Salesforce Marketing Cloud (SFMC) - Excellent interpersonal and collaboration skills - Experience working in agile and lean environments - Impeccable facilitation, written and oral communication skills, along with effective team leadership skills, with a focus on developing and nurturing top talent - Demonstrated sound ability to lead, collaborate, and gain results through the influence of peers and senior leaders, with a proven ability to work in a highly matrixed organization - Solution-oriented with a strong sense of urgency for the prevention of and timely and effective resolution to issues if they do emerge - Experience in omnichannel, digital marketing, long lead lifecycle & nurture campaigns will be a bonus. - Familiarity with the platforms and tools is a plus: Adobe Analytics & digital channel measurement, CRM, email trigger and customization solutions, Customer Data Platforms, enterprise data environments - We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .