Manager, Email and SMS

New York City, NY (On-site)

$81K/yr – $135K/yrManager4+ years expFull time

Posted 3 days ago

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Job Summary

Own and evolve Bluemercury’s email and SMS lifecycle program, leading strategy, planning, execution, and optimization across campaigns, segmentation, and personalization.

Define the lifecycle calendar and roadmap
Lead analytics and reporting to senior leadership

Job Description

Responsibilities

Own and evolve the email and SMS strategy, including campaign planning, automation, segmentation, and personalization
Lead the development and management of the lifecycle marketing calendar, ensuring alignment with brand and business priorities
Oversee end-to-end campaign execution across promotional and triggered programs, from briefing through deployment
Develop and scale acquisition strategies to grow the email and SMS subscriber base
Partner cross-functionally to translate business objectives into high-performing lifecycle campaigns
Own weekly, monthly, and seasonal reporting, delivering clear, actionable insights to senior leadership
Conduct in-depth performance analysis to identify trends, opportunities, and areas for optimization across email and SMS
Forecast channel performance and contribute to broader digital revenue planning in partnership with channel owners
Lead testing roadmap (A/B testing, segmentation, cadence, creative) to continuously improve engagement and conversion
Manage and develop a team of two (Senior Assistant and Assistant), ensuring strong execution, prioritization, and professional growth

Requirements

4–6+ years of experience in email and/or lifecycle marketing in retail or e-commerce
Proven experience managing direct reports and leading high-performing teams
Strong project management skills with the ability to manage multiple priorities and stakeholders
Deep analytical expertise with a track record of delivering detailed performance analysis and executive-level reporting
Hands-on experience with lifecycle marketing platforms (Attentive strongly preferred)
Experience with segmentation, personalization, and automation strategies
Strong communication skills with the ability to influence cross-functional partners and senior stakeholders

Preferred

A strategic, data-driven marketer who can connect performance insights to business impact
A strong people leader who can develop talent and drive accountability
A highly organized operator who thrives in a fast-paced, cross-functional environment
Someone who can balance hands-on execution with high-level strategic thinking

bluemercury

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA

7.5K employees (1,121 in marketing)

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