Manager, Email & Lifecycle Marketing at Hearst | Easton, PA | $68K/yr – $75K/yr

Hearst

Manager, Email & Lifecycle Marketing

Easton, PA (Hybrid)

$68K/yr – $75K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end lifecycle email programs for Hearst Magazines, owning segmentation, triggered journeys, and performance optimization.

Own lifecycle planning and execution across campaigns, automated journeys, and triggers.
Must-have: 5+ years in email and lifecycle marketing with proven engagement and conversion results.
Standout: Experience coordinating cross-functional teams and scalable, brand-aligned programs.

Job Description

Responsibilities

Lead the planning and execution of lifecycle email programs, including campaigns, automated journeys, and behavioral triggers
Develop and refine audience segmentation strategies across prospects, active subscribers, and lapsed audiences to drive acquisition, engagement, and retention
Design and optimize high-impact customer journeys such as onboarding, winback, and retention series
Implement and scale event- and behavior-driven triggers (e.g., paywalls, abandoned carts, content saves) to capture high-intent user moments
Partner cross-functionally with creative, marketing, product, and data teams to align lifecycle strategy with broader go-to-market initiatives
Ensure campaigns reflect each brand’s voice while maintaining scalable best practices across the portfolio
Analyze performance metrics (engagement, CTR, conversion, retention) and translate insights into actionable optimization strategies
Champion testing, innovation, and email marketing best practices to continuously improve performance and deliverability

Requirements

5+ years of experience in email and lifecycle marketing, with a track record of driving engagement and conversion
Hands-on experience with ESPs and marketing automation platforms, including building and executing segmentation strategies
Strong analytical mindset with the ability to translate data into clear, strategic recommendations
Collaborative approach with experience working cross-functionally across creative, product, and marketing teams
Ability to manage projects from concept through execution in a fast-paced environment
Strong communication skills, including experience presenting performance insights to stakeholders
Adaptable, results-driven, and customer-focused in approach
Hybrid role based in Easton, with in-office presence required 4 days per week

Benefits

Comprehensive medical, dental, and vision insurance
Flexible spending accounts for healthcare and dependent care
401(k) plan with company match
Generous paid time off, including vacation, sick time, and holidays
Paid parental leave
Employee discounts across Hearst brands and products
Professional development opportunities and career growth support

Hearst

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981

New York, New York, USA

6.4K employees (1,993 in marketing)

eevd.fa.us6.oraclecloud.com:443/hcmUI/CandidateExperience

65% recommend to a friend

78% CEO approval