MANAGER eCOMMERCE & DIGITAL STRATEGIES

Fort Lauderdale, FL (On-site)

$60K/yr – $70K/yrManagerFull time

Posted 10 days ago

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Job Summary

Own and drive digital revenue strategies across a portfolio of hotels, with a focus on increasing direct bookings and optimizing performance across digital channels.

  • Collaborate with Revenue Management on pricing, promotions, and offers
  • Monitor trends, conversions, and ad spend to maximize revenue

Job Description

Responsibilities

  • Develop and execute digital revenue strategies across a portfolio of hotels.
  • Identify opportunities to increase direct bookings and improve digital channel performance.
  • Partner with Revenue Management to align digital initiatives with pricing, demand, and commercial objectives.
  • Monitor booking trends, conversion metrics, and channel performance to maximize revenue.
  • Analyze market trends and competitor activity to identify revenue opportunities.
  • Manage revenue-driving digital advertising initiatives, including OTA Travel Ads through Expedia, Booking.com, Trip.com, etc.
  • Direct Campaigns like Google Hotel Ads, Metasearch, Brand and non-branded paid search
  • Market-level paid media campaigns, Co-op marketing opportunities
  • Consult with Revenue Management on promotional programs, including Accelerators and other brand initiatives.
  • Evaluate campaign performance and optimize investments to maximize return on ad spend.

Requirements

  • Experience in hospitality eCommerce, digital, revenue management support, or digital distribution.
  • Strong understanding of hotel distribution, online booking channels, and digital revenue optimization.
  • Experience managing branded digital advertising platforms in Koddi, including Google Hotel Ads, Expedia TravelAds, Booking.com Sponsored Ads, metasearch, paid search, etc.
  • Knowledge of Marriott, Hilton, Hyatt, IHG hotel eCommerce reporting platforms.
  • Experience optimizing hotel websites in Marriott Product Catalog, Hilton Content Gateway, Hyatt & IHG systems
  • Knowledge and experience in 3rd Party Platforms like Expedia, Booking.com, TripAdvisor, Google Business Manager, etc.
  • Strong analytical skills with the ability to translate performance data into revenue-driving strategies.
  • Strong project management, communication, and organizational skills.
  • Ability to manage multiple priorities across a diverse hotel portfolio.
  • Proactive, analytical, and results-oriented mindset with a passion for continuous improvement

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